An Opportunity to Learn From Leading Retailers

What do cross-channel retailers like to do best (besides make money)? Share their stories and insights with their peers so they can learn from one another. Well, eM+C’s sister publication, Retail Online Integration, is giving those retailers a great platform to share their thoughts with its Retail Marketing Virtual Conference & Expo – Fall 2011, which is taking place next Tuesday, Sept. 27.

What do cross-channel retailers like to do best (besides make money)? Share their stories and insights with their peers so they can learn from one another.

Well, eM+C’s sister publication, Retail Online Integration, is giving those retailers a great platform to share their thoughts with its Retail Marketing Virtual Conference & Expo – Fall 2011, which is taking place next Tuesday, Sept. 27.

If you’re a retailer, you don’t want to miss out on this free, informative one-day virtual event. The opening keynote, E-Commerce Retail Roundtable: Holiday Best Practices, featuring Peter Cobb , co-founder and senior vice president of eBags.comOpens in a new window; Jack Kiefer , founder, president and CEO of BabyAge.comOpens in a new window; and Andy Hoar , an analyst at Forrester ResearchOpens in a new window, will provide listeners with tips to make the 2011 holiday season their best one yet.

Best practices that will be discussed include:

  • how to ensure your website is prepared for the holiday rush of traffic;
  • updating fulfillment processes to meet growing demand; and
  • last-minute social media and email marketing tips.

The closing keynote, The Future of Retail Shopping With Augmented Reality, Mobile and Social Media, will discus strategies for integrating these emerging technologies into your marketing mix to help increase conversions and sales.

Other information-packed sessions include the following:

  • At Your Service: E-Commerce Customer Service Trends
  • Social Marketing and Commerce Retail Case Studies
  • Cutting Through the Mobile Marketing and Mobile Commerce Clutter
  • Winning Customer Acquisition Tactics for Cross-Channel Retailers
  • Customer Retention Best Practices

View the most up-to-date agenda here. In addition to the great lineup of sessions we’ve put together, you’ll have the ability to network with other attendees via live chats and social networking, as well as download resources and giveaways. To register for this free event, click hereOpens in a new window.

Hope to “see” you there!

Retailers Hope Free Shipping Day Improves Sales

Although the holiday shopping season may be shaping up to be a little better than expected for e-tailers, many are participating in the inaugural Free Shipping Day, taking place today.
On Free Shipping Day, participating merchants are offering free shipping to online shoppers with guaranteed delivery by Christmas Eve.
The day, which will become an annual event a la Cyber Monday, is yet another last-ditch effort to pull more sales from what could be a make-or-break time for many.

Although the holiday shopping season may be shaping up to be a little better than expected for e-tailers, many are participating in the inaugural Free Shipping Day, taking place today.
On Free Shipping Day, participating merchants are offering free shipping to online shoppers with guaranteed delivery by Christmas Eve.
The day, which will become an annual event a la Cyber Monday, is yet another last-ditch effort to pull more sales from what could be a make-or-break time for many.
E-tailers have embraced the idea, which was hatched by Luke Knowles, co-founder of FreeShipping.org, an online destination for consumers hoping to find e-tailers that offer free shipping deals. Participating merchants this year include: Amazon.com, Bloomingdale’s, Brookstone, Circuit City, Coldwater Creek, Crate & Barrel, Endless.com, Nordstrom, Sur La Table, Target and Zappos. There is no cost for retailers or shoppers to participate.
The organizers hope Free Shipping Day will join the ranks of Black Friday and Cyber Monday as known parts of American shopping culture. Knowles is banking on Americans’ affliction with procrastination to fuel the day into becoming a popular annual event. What’s more, his stats show that online shipping slows considerably after Dec. 12.
As for next year’s Free Shipping Day, Knowles will consult with participating e-tailers to figure out the latest day possible during the holiday season they can guarantee delivery by Christmas Eve. That day will be determined next month and likely fall between Dec. 17 and 19.