Online video is now a direct marketer’s dream media. A decade or so ago, we, as direct marketers, wondered how the Internet would turn out to be a viable media for selling our products. Some direct marketers wondered if consumers would trust using their credit card on a website. And some may have wondered if email (and other emerging media) could be used to sell products. How things change!
Add video to the marketing options because video can be efficiently and quickly delivered over the Internet. Continued bandwidth expansion and other technology enhancements now make watching videos a pleasant experience with the viewer in control with a click.
Now that the spigot to efficiently watch video online has been opened, the consumer rush to online video is giving direct marketers an unprecedented opportunity to create video sales messages and deliver them directly to customers and prospects.
Today’s video blog discusses 10 compelling facts about why video should be in every direct marketer’s budget.
(If the video isn’t just above this line, click here to view it.)