Saying “thank you” is one of the easiest things you can do to win customers over, regardless of the communication platform you use. After all, buying your product is the most important thing a customer can do to support your business. Your mother had it right when she said, “Don’t forget to say thank you when someone does something for you.”
Saying thank you goes a long way with customers because it’s personal. This small act of celebrating your customers shows that you care about them and appreciate their business. But, of course, there’s a catch. You must be genuine and mean what you say. Thank you doesn’t work if you’re snarling through your teeth. Here are seven ways to thank customers:
1. Mind your manners. Remember your mother’s teachings. People deal with brands they know and those that are interested in them. Be polite and genuinely concerned about your customers.
2. Give customers a helping hand. Follow up and guide them through your support and related product information. This is particularly useful for complex and/or technical products. Companies such as Stacks and Stacks and Intuit do this in different ways.
3. Offer customers a gift. Delight customers and incentivize them to shop with you again by including a promotional offer in your package for a future purchase or another form of bonus.
4. Find out what customers think about your products. Take a page from Amazon’s playbook: Use follow-up emails to entice customers back to your site to review and rate your products and services. If you’re worried what customers might say, keep in mind that it’s better to learn about a customer’s problem directly rather than deal with it after it’s been broadcasted across the internet. Ratings and reviews are a form of social media content that attract prospects and support purchase research. Consumers trust other consumers.
5. Get customers to join the social media party. Use a thank-you email to invite customers to become part of your social media gang, wherever it is — e.g., Facebook page, Flickr group or another social media network.
6. Sign customers up for useful content. Take advantage of your thank-you email to expand your audience for your email program, blog or other form of content. While every marketer wants to expand their list of prospective buyers, this suggestion refers to content that readers find helpful, not promotional messages that focus on buy, buy, buy.
7. Help customers with related product suggestions. Use thank-you emails to suggest related products or other product options for the same products.
To maximize the results of thank-you marketing, include a tailored call to action and targeted promotion code. Consider it old-fashioned, but the biggest thing you can do to win customers over is to thank them.
Do you thank your customers? If so, what do you do and how well does it work? Please share your insights in the comments section below.
Thank you, and happy marketing!