Well, another Valentine’s Day is almost upon us, which means lots of V-Day email in my inbox.
They’ve been rolling in for weeks, actually, with a big uptick in the last several days.
There’s email from all kinds of marketers and quite a few nonprofits as well. It seems like everything can be sold using a Valentine’s theme. Travel, lingerie, shoes, coffee, sports apparel. supermarkets, and of course, jewelry. Lots and lots of jewelry.
Some of these efforts are barely distinguishable from those sent for other holidays and campaigns. Just swap out the graphics and images. And use fifty shades of red. And there’s nothing wrong with that.
But here are a few that are different. They grabbed me and held on tight.
My girlfriend and I drink a fair amount of coffee, and our biggest requirement is that it has to be strong.
What I Loved: The latte heart design is one I’ve never been able to master, so this image immediately caught my attention. I swiped down on the email after I saw there was special pricing. I looked at the items being promoted, like a gift set of K-cups we could probably use.
This company manufactures, not mines, fine jewelry. I’ve always liked them for that ethical and ecological choice.
What I Loved: The design is pretty simple, as most of their emails are, emphasizing the merchandise. The “Red Friday” headline (from last week) on a pink background adds a lot, but what really worked for me was the substantial discount. I had to tap on the button in the middle to look around some more.
These people offer a subscription box for all kinds of gamer and geek stuff, like clothes and collectibles. They cover much of the same ground as other retailers, but curate it in an interesting way.
What I Loved: Tuesday’s email from the company asks “Ready to commit?” in the subject line. That’s good. Six of their collections can be clicked through via images inside hearts. Also nice. Then there’s this short strip. It cleverly ends with the box being held overhead straight out of Lloyd Dobler’s iconic pose in Say Anything. It’s one of our favorite movies.
I haven’t subscribed to this magazine in a while, but still occasionally check out some of its online content.
What I Loved: Here, its weekly newsletter keeps its brand out there by offering cute and snarky free Valentine’s Day e-cards (shown above). And if my sweetie wants one, I can order a gift subscription for her.
The bottom line is that a little bit of creativity, and a lot of staying true to your brand, goes a long way.