Can Micro Social 6-Second Videos Work for Direct Marketers?

Is it really possible to apply direct marketing principles to those new “micro social” 6-second videos? … And expect to monetize it? We’re about to find out, and we’d like to invite you to get on board with the campaign test with your ideas. In turn, we’ll share with you the results and statistics we’ll gather from email blasts, Facebook posts, YouTube views, and ultimately sales performance. You may know about Twitter’s latest foray into “micro social” with 6-second videos on Vine, and

Is it really possible to apply direct marketing principles to those new “micro social” 6-second videos (like Twitter’s Vine)? … And expect to monetize it? We’re about to find out, and we’d like to invite you to get on board with the campaign test with your ideas. In turn, we’ll share with you the results and statistics we’ll gather from email blasts, Facebook posts, YouTube views, and ultimately sales performance. You may know about Twitter’s latest foray into “micro social” with six-second videos on Vine, and if you’re like us, you shake your head and ask, “really? Who would do that and why?” Moreover, is there a way to make money from this?

Our opinions on such wild concepts, however, don’t matter. Results are what drive us as direct marketers. So rather than pour cold water over a new tool, we decided to dive into it to see if we could make it work. We’re about to test the concept and find out if we can make it a success. We’ll report on what’s happening over the next few weeks and in April we’ll have the final results.

(If the video isn’t just above this line, click here to view it.)

This six-second video test starts next week, so it’s early in the campaign with time to adapt and adjust. And that’s where your ideas can come in. The campaign extends into early April, allowing plenty of time to adjust it along the way.

But there is a twist: because the organization we’re testing this concept for doesn’t have a large Twitter following, we figured, heck, why not create short video blasts that can reside on YouTube, Facebook, and a web landing page (where we already have a large audience), and see what happens.

We invite your participation in formulating this test by answering a few questions (along with other questions and suggestions you think of) in the comments section below. Here’s how you can participate:

  • If you were in charge of marketing this 6-second series of videos, what would you do?
  • What would you put on the screen of these 6-second videos? What about other production ideas?
  • What would you do to expand the reach beyond the organization’s email list and Facebook presence?
  • Would you use YouTube annotations?
  • Would you use Facebook promoted posts? Or Facebook pay-per-click ads?
  • What other social media options would you try to expand the reach?
  • For every 100 fans, what would you project engagement levels to be?
  • What percentage sales increase over last year’s performance would you expect for this campaign to be considered a success?
  • What other key performance indicators, or KPI’s, would you use to evaluate the sales results of this campaign?

Please share your ideas in the comments section below, or email me directly. We’ll keep you updated in our future blog posts, and we’ll find out together if all of this worked. If it’s a bust, we’ll tell you that, too.

With so much new coming into our marketing world, the more we share successes and failures with each other, the more effective and profitable we’ll all be.

Making Your Video Go Viral, Part 2

Today we cover seven ideas to get more views for your video and give it a shot at going viral. These tactics include promoting your video to your tribe, strategies for visibility on shared media, leveraging owned media, the opportunity for success in organic discovery of your message, how you can promote your video through earned media, your options using paid media and retargeting. But before we begin with these ideas, you must remember

Today we cover seven ideas to get more views for your video and give it a shot at going viral. These tactics include promoting your video to your tribe, strategies for visibility on shared media, leveraging owned media, the opportunity for success in organic discovery of your message, how you can promote your video through earned media, your options using paid media and retargeting. But before we begin with these ideas, you must remember that you can’t make your video go viral. Only the audience makes that decision.

With these strategies in Part 2 of Making Your Video Go Viral, you have a better shot of achieving the video distribution of your dreams.

If you’d like a checklist of sources mentioned in today’s presentation, use the link to the left and send an email to me. It’s free.

And please comment below with what has been your biggest challenge, or your greatest success, with online video marketing. We’d love to hear from you.

(If the video isn’t just above this line, click here to view it.)

Part 1 in Making Your Video Go Viral covered five ideas that will help keep the viewer glued to your video. These ideas are essential to follow if you want your video to be watched by the masses. Watch the first video here here if you missed it.