Practicing What We Preach

At eM+C we recently launched a LinkedIn Group and we’re excited about it. The eM+C LinkedIn Group offers readers of eM+C, eMarketingandCommerce.com, eM+C Weekly and All About eMail a place to connect and discuss interactive marketing topics and the state of online marketing in general.

At eM+C we recently launched a LinkedIn Group and we’re excited about it. The eM+C LinkedIn Group offers readers of eM+C, eMarketingandCommerce.com, eM+C Weekly and All About eMail a place to connect and discuss interactive marketing topics and the state of online marketing in general.

With the economy being the way it is, we thought this was the perfect time to start such a group. More than ever before, eM+C readers need a place to communicate, network and, heck, even rant with one another about what’s going on out there.

We also intend to use the group to get feedback from our readers about our brands. Please feel free to use the group to communicate with us about what you like and don’t like about the eM+C brand.

From time to time, we’ll post questions about our products, and we hope you’ll take the time to answer them. The more suggestions and feedback you give us, the better the magazine, Web site and e-newsletters will be for you.

We also started the group because we could see that our readers are very interested in LinkedIn. A recent article we ran by Jim Gilbert called “5 Tips For Using Linked In as a Business Tool” might be our most popular and best-read piece yet. Thousands of people read it when we posted it on Feb. 26, and thousands are still reading it today.

Another reason to join the group, according to Gilbert, is that it gives you a chance to market yourselves. If you answer a question asked in a LinkedIn Group, for example, the “questioner” can rate the best answers to the question. In turn, the best answers are awarded “expert” status in LinkedIn, Gilbert says. That can be a great branding tool for you to use.

But, don’t pitch your company’s products or services. Instead, give the best, most altruistic answer you can.

So for these reasons and plenty others, join the eM+C LinkedIn Group. It’s a win-win.