If you are interested in youth marketing and based in New York, why not check it out? (I’ll be there!) The luncheon speaker is Sara Laor, a youth industry analyst. According to literature from the Direct Marketing Club of New York, Laor will discuss how e-mail, video, social networking and the mobile Web are important in reaching this group.
The discussion will touch on “The Gift Economy”; the emerging tradeoff between privacy and consumers wanting to be targeted for their particular needs and wants; the new trend of young moms staying at home; and what it all means to you and your direct marketing efforts
Read more and register at www.dmcny.org