15 Online Video Marketing Test Ideas

If you haven’t tried video yet, consider this a nudge for you to reinvent your marketing approach and broaden your direct marketing skill set. On the subject of reinventing skills, today we announce exciting news about an evolution of this blog and how we plan to introduce you to topics that go beyond video marketing. But before we tell you about the new blog, we put our heads together and came up with a list of the top

If you haven’t tried video yet, consider this a nudge for you to reinvent your marketing approach and broaden your direct marketing skill set. On the subject of reinventing skills, today we announce exciting news about an evolution of this blog and how we plan to introduce you to topics that go beyond video marketing.

But before we tell you about the new blog, we put our heads together and came up with a list of the top 15 online video marketing initiatives that we recommend you test as we move toward the important fourth quarter sales cycle.

(If the video isn’t just above this line, click here to view it.)

This video includes ideas for video content, use of customer testimonials, product demonstrations, opt-in ideas to grow your email list, using video in social media, pay-per-click, video length, video sales letters, budgeting for video and more.

As mentioned earlier, our blog is evolving and expanding to encompass many of those oftentimes puzzling new online direct marketing opportunities.

While reinventing one’s core competencies should be an ongoing process, in recent years, the requirement to reinvent so that your skills and organization remain relevant has accelerated. So as re-inventors of our direct marketing skills, the editors of Target Marketing have encouraged us to expand the topic of our blog beyond video to include topics like:

  • Using site and search retargeting
  • Integration of customer relationship management systems
  • The analytics of social media to better understand its effectiveness for direct marketing
  • Using content for inbound marketing
  • Online competitive analysis
  • … along with additional subjects that we, as long-time direct marketers, believe you should understand and consider testing.

Starting in a couple of weeks, we begin a new blog named Reinventing Direct. We’ll discuss new ideas, how direct marketers can apply these opportunities, and break it down for you in non-threatening, practical ways so you can better understand it and reinvent your direct marketing skills. We hope you’ll follow us on our new blog, and we invite you to suggest topics in the comments area below, or use the link to the left to email your thoughts.

It’s been our pleasure to have authored Online Video Marketing Deep Dive. Thank you for being a loyal follower, and we look forward to sharing our tips with you in a couple of weeks in Reinventing Direct.

Virtual Worlds Marketing Is Kids Stuff

Remember virtual worlds? You know, those 3-D computer environments where users are represented on screen as themselves or as made-up characters and interact in real time with other users?

Remember virtual worlds? You know, those 3-D computer environments where users are represented on screen as themselves or as made-up characters and interact in real time with other users?

A few years ago, these online “other worlds” were the place to be for brand marketers. You couldn’t get through the day without reading about how such big brands as Cisco, Dell, Starwood Hotels and Toyota were plunking down a big percentage of their marketing budgets to be a part of the buzz — and hopefully get some returns.

These companies ran campaigns in these online worlds to build their brand names, test products and in some cases even sell digital merchandise.

The buzz around virtual worlds marketing has died down for sure. Many of these companies didn’t get the results they were looking for. The virtual worlds didn’t either. Second Life, for example, has even switched its business focus to training, promoting itself as a place where companies can hold meetings, conduct training, build product prototypes or simulate business situations “in a safe learning environment,” according to its Web site.

But despite the changes, virtual worlds marketing should not be ignored. Know why? Kids are now visiting these sites regularly, albeit not Second Life.

In 2008, eight million children and teens in the U.S. visited virtual worlds on a regular basis, according to a recent eMarketer article. What’s more, the online research firm projects that number will surpass 15 million by 2013. The report references an eMarketer report, Kids and Teens: Growing Up Virtual, which provides some more noteworthy findings.

The article estimates 37 percent of children ages 3 to 11 use virtual worlds at least once a month. By 2013, it projects that 54 percent will. In addition, 18 percent of teens will visit virtual worlds on at least a monthly basis this year; by 2013, that figure will rise to 25 percent.

What’s more, the article cited research from Virtual Worlds Management, which found that as of January, 112 virtual worlds aimed at children younger than 18 were already up and running worldwide, while another 81 were in development.

As a result, virtual worlds still offer tremendous opportunities for engagement, the article points out, such as offering marketers the ability to gain new insights into how consumers perceive and interact with their brands.

So, if you’re marketing to kids, why not give virtual worlds a try — especially those targeted to kids — either again or for the first time? You’ll be able to reach a captive audience with a unique marketing approach. You may even get a real ROI this time.