Let’s Do This, 2017: A Few Marketing Resolutions

Last January, I whipped up a list of New Year’s marketing resolutions for me and other young marketing professionals to shoot for in 2016. We don’t have to get into how many of them I successfully followed. In any case, it’s a brand new year now and it’s time for a brand new list.

Last January, I whipped up a list of New Year’s marketing resolutions for me and other young marketing professionals to shoot for in 2016. We don’t have to get into how many of them I successfully followed.

In any case, it’s a brand new year now and it’s time for a brand new list. (Keeping it shorter means a more likely 100 percent success rate.)

Group of people dressed in business attire racing on track. Some slight motion blur on people.
Look, our good friends People in Business Suits Doing Athletic Things are back!

Use A/B Testing Way More Often

I’m so embarrassed at how little of this I actually do. The number of times per week I think to myself “Ugh, these two subject lines both seem appealing but which one is the true winner which ONE??!!,” but ultimately blindly make the call and pray … well, it’s a lot of times. Not to mention the age-old question “would the text-only or graphics-heavy version of this email work best?”

Clearly, the simple and intelligent answer is A/B testing, yet it always seems to come down to an “if I only had the time” pipe dream. Or, in cases when I would need different versions of creative, “if the art department only had the time.”

But, seeing as it’s been proven time and time again that testing works (I mean, logic, right?) I think 2017 is the year I stop making excuses and start making the time. If I can complete even one test per campaign I’d be satisfied. Who’s with me?

Do More Research

This one’s more or less inspired by the previous. There’s just so much brilliant marketing research being done every day, new statistics and new reports and new blogs about statistics and reports, it can get a little overwhelming. But it’s also information that could make my job a whole lot easier and more successful in the long run. In 2017, I’m planning to learn and grow more from the insight and intelligence of others in the field, starting with all the resources right here in my http://targetmarketing.adweek.com/ home.

Write Outside of Work

Before I went to college to major in professional writing, I did a lot more writing in my free time, as you can imagine. Now that I spend a good portion of my days writing promotional copy, I still don’t write in my spare time much. This might sound like more of a personal goal than a professional one, but it’s my personal belief (and many in the writing profession agree) that getting those creative juices flowing with no pressure, no deadlines, and no constraints can only improve the writing you do from 9-5. Even if it’s just journaling about my day or blogging about the latest episode of Sherlock (anticlimax much???), I’m hoping to incorporate writing into my non-working life every single day in 2017.

3 Marketing Resolutions for 2017

Happy New Year, marketers! I hope you all had a wonderful holiday break, and are ready to jump into 2017 full of creative ideas and new initiatives. But unlike those of us who are vowing to hit the gym five times a week and really start eating healthy (cough, cough), I hope you’re prepared to not fall off the marketing resolution band wagon. Or at least avoid tumbling off if you’re realistic.

Happy New Year, marketers! I hope you all had a wonderful holiday break, and are ready to jump into 2017 full of creative ideas and new initiatives.

Parks & Rec ResolutionsBut unlike those of us who are vowing to hit the gym five times a week and really start eating healthy (cough, cough), I hope you’re prepared to not fall off the marketing resolution band wagon. Or at least avoid tumbling off if you’re realistic.

To help you out, here are three marketing resolutions I think every marketer can benefit from in 2017.

1. Stop Saying ‘That’s Not Possible’

Now, this isn’t saying “yes” to more things (though that’s not a bad thing to practice on a personal level). Marketing departments are regularly told to do more with less, to be creative but mind the budget, blah blah blah. So much so, that sometimes it’s easier to just say “That’s not possible,” than to spend some time brainstorming how to make a good idea a reality.

Well knock it off.

Instead, if an idea seems like it could have legs, give it a little time and attention. Map out what it would truly cost, monetarily and resource-wise, ask if your team has the skills to pull it off, and then look at ways to tweak it so that it could work with your budget and staff. If at that point it still seems out of reach, THEN set it aside, but don’t trash it for good. You never know what could happen down the road that could allow that “impossible” idea to become something of genius.

2. Think Before You Tweet, Post, Snap

I have waaaaaaaay more to say on this topic in this week’s upcoming “What Were They Thinking?” episode, but until then, let me recommend a simple resolution: Just because your brand has a presence on social media does not mean your brand needs to comment on all current events. 2016 saw way too many social media fails when it came to brands sharing tributes to celebrities who had died, and I’d love it if 2017 could avoid that faux pas.

If you’re a social media manager for a brand and have something to share that maybe isn’t relevant coming from your brand, then don’t. Instead, share it from your personal account, unrelated to who you work for.

3. Get Better at Meetings

This resolution is near and dear to my soul … just ask any of my colleagues. When I come in Monday morning and review my weekly calendar and see an endless string of meetings throughout the week, well, needless to say there’s some grumbling and sometimes some salty language, depending on what my to-do list looks like.

Don’t get me wrong: Meetings are often extremely useful and can get a project moving in the right direction straight out of the starting gate. But they can also be annoying time-sucks that leave you wondering what the heck just happened.

So what can you do? Well, think twice before scheduling a meeting with multiple people. Is it something that could be discussed casually first, before bringing together a larger group? Or maybe you just need 10 minutes to bounce some ideas off someone before taking your idea to the next level? Then you don’t need to schedule a meeting, especially one that might just be a “kickoff” to a series of longer, more in-depth gatherings.

Respect your time, and respect the time of your colleagues by doing the prep in advance. Trust me, they’ll love you for it.

Liz Lemon Let's Do ThisWell, those are my three suggested resolutions for you marketers … what do you think? Leave me a comment below with some of your own professional resolutions!

 

7 Marketing Resolutions for Younger Marketers in 2016

Fear not, I’m back for 2016 and will be posting again on a monthly basis. Starting right now, with my very own “2016 Marketing Resolutions.” I’ll also list a few great resources I’ve found to help me on the road to resolution glory!

I’m baaaaaaack! Did you miss me? Did you feel like 2015 was just a little darker and a little colder as it drew to a close? You may have assumed it was just a result of the earth’s regularly scheduled journey farther away from the sun, but I’m here to tell you that chill in the air was merely the lack of my presence in your life and on your screen.

But fear not, I’m back for 2016 and will be posting again on a monthly basis. Starting right now, with my very own “2016 Marketing Resolutions” (because there’s never enough “My New Year’s Resolutions” posts in the world, right?) I figure I’ll fare better with these guys than I will with “go to the gym 3x a week” or “limit myself to one season of a show on Netflix per night.”

I’ll also list a few great resources I’ve found to help me on the road to resolution glory!

Business group of people standing on the hill and looking aside
According to iStock, a significant number of people have a goal of climbing a mountain and/or doing the Rocky pose in business suits

 

1. Get to Work Earlier
Here’s the problem with having flexible work hours: you can actually take advantage of them. Add that to my just-two-blocks commute and you’ve got a perfect recipe for snooze-button-dependency. I’ve never been an early bird, and generally I’m of the mindset that I work better when I come in a little later and leave a little later. But I have to admit I feel an extra sense of pep and motivation when I manage to start my day an hour or two ahead of schedule, and having that extra time to enjoy my coffee and clear out the cobwebs logically results in more productivity. So I’ve decided: 2016 is the year I start getting to work before 9:00.

I recently found this simple yet brilliant post on LifeHack for people like me, and I’m eager to try these strategies out.

2. Better Time Management
Another daily struggle for me: deciding what on my list needs to be done and when, and how much time should be spent doing it. Since it’s a point I’m always looking to improve, I’ve found a few basic tools that seem to work best for me when used together.

I’m a visual person, so I always love a good to-do list; it really helps me to be able to look at my tasks laid out in front of me, and physically move them into an order that makes sense. My favorite of the many online options available is Wunderlist. You can create separate folders within your to-do list and categorize each task, set due-dates and alarms, enable email notifications, and sync your lists to the mobile app to access anywhere. Plus, that “ding” noise it makes when you complete a task is super satisfying. Oh, and it’s free!

Another must: The StayFocusd browser extension. No more “two minute web surfing breaks” that turn into ten or twenty; this app blocks all but your allowed websites after your allotted time runs out. Pro-Tip: Put the Chrome Extensions store on your block list, so you can’t cheat and remove the app 😉