Working With Recruiters: What You Need to Know

Most job seekers I meet lament how they haven’t had much luck working with recruiters. As a job seeker, don’t you wish you knew the best way to work with a recruiter? I recently spoke to two recruiters who specialize in marketing roles …

Most job seekers I meet often lament about how they haven’t had much luck working with a recruiter. As a job seeker, don’t you wish you knew the best way to work with a recruiter?

Recruiters get paid by their clients, the employer, so their attention isn’t proactively looking for a job on the candidates behalf. It’s their job to fill an open position for their client.

Lynn Hazan, President of Lynn Hazan & Associates Inc.
Lynn Hazan, President of Lynn Hazan & Associates Inc.

I recently spoke to two recruiters who specialize in marketing roles — Lynn Hazan, president of Lynn Hazan & Associates Inc., and Maricel Quianzon, business development manager for Paladin. Lynn has been an executive recruiter for her entire career, and has been leading her agency for the past 16 years. (For full disclosure, I am both a past candidate and client of Lynn Hazan.) Maricel began her career as a creative and moved into recruiting about 10 years ago. Since, she’s been in her clients’ shoes, she has an empathetic approach to recruiting.

Maricel Quiazon, Business Development Manager for Paladin
Maricel Quianzon, Business Development Manager for Paladin

The transcript has been edited for clarity and length.

Q: What types of qualities do you look for in candidates?

Lynn Hazan: They need to have passion, energy, creativity, a smart can-do attitude, the ability to empower others, curiosity, be deadline oriented and committed to continuous learning. I need to see a spark and how they can fit the company’s culture.

Maricel Quianzon: Most importantly, I am very interested in who is passionate and has a keen interest in what they do. The more focused a candidate is with their search, the more attractive they are. Many things actually go into it, the cultural fit and emphasis on certain skill sets. Lately, it’s heavy emphasis on digital, marketing automation and customer acquisition.

Q: Where do you like to find candidates?

LH: Everywhere. Literally, planes, trains and automobiles. I think every opportunity is a good opportunity to connect with good candidates. I also find candidates through professional associations and LinkedIn, primarily.

I am a relationship builder though, so many clients find me through my website, public speaking and articles. It’s common for candidates to introduce themselves to me after I speak. Recruiting is really a relationship building business. I like to know candidates as they grow through their careers. I track their progress over time.

I tell both my clients and candidates, I don’t hire resumes, I hire people.

MQ: I’ve been doing this for 10 years. The best candidates come from referrals from talented marketers. People that we have placed in the past often refer their friends and colleagues. I make time to talk to them right away because it is always great to know who you have in the candidate pool.

For the “purple squirrel” (very specific and unique set of requirements) jobs I do go to the job boards to source candidates.

It really boils down to networking. I always have my ears open to find out what people do for a living. When I meet someone, I always start trying to match them in my head.

Q: What is the most important thing you consider in assessing a candidate?

LH: Fit! I get a lots and lots of candidates applying for potential jobs, so the first thing I do is see how close a fit are you to my current clients’ needs and jobs. Then I can see potential fit for other jobs. I have an analogy I like to use involving ducks. In fact, if you come to my office you’ll see all my ducks. If you look like, walk like, talk like and sound like a duck, and my client is looking for a duck, the more duck-like you are the better chance you’ll have of being hired.

15 Online Video Marketing Test Ideas

If you haven’t tried video yet, consider this a nudge for you to reinvent your marketing approach and broaden your direct marketing skill set. On the subject of reinventing skills, today we announce exciting news about an evolution of this blog and how we plan to introduce you to topics that go beyond video marketing. But before we tell you about the new blog, we put our heads together and came up with a list of the top

If you haven’t tried video yet, consider this a nudge for you to reinvent your marketing approach and broaden your direct marketing skill set. On the subject of reinventing skills, today we announce exciting news about an evolution of this blog and how we plan to introduce you to topics that go beyond video marketing.

But before we tell you about the new blog, we put our heads together and came up with a list of the top 15 online video marketing initiatives that we recommend you test as we move toward the important fourth quarter sales cycle.

(If the video isn’t just above this line, click here to view it.)

This video includes ideas for video content, use of customer testimonials, product demonstrations, opt-in ideas to grow your email list, using video in social media, pay-per-click, video length, video sales letters, budgeting for video and more.

As mentioned earlier, our blog is evolving and expanding to encompass many of those oftentimes puzzling new online direct marketing opportunities.

While reinventing one’s core competencies should be an ongoing process, in recent years, the requirement to reinvent so that your skills and organization remain relevant has accelerated. So as re-inventors of our direct marketing skills, the editors of Target Marketing have encouraged us to expand the topic of our blog beyond video to include topics like:

  • Using site and search retargeting
  • Integration of customer relationship management systems
  • The analytics of social media to better understand its effectiveness for direct marketing
  • Using content for inbound marketing
  • Online competitive analysis
  • … along with additional subjects that we, as long-time direct marketers, believe you should understand and consider testing.

Starting in a couple of weeks, we begin a new blog named Reinventing Direct. We’ll discuss new ideas, how direct marketers can apply these opportunities, and break it down for you in non-threatening, practical ways so you can better understand it and reinvent your direct marketing skills. We hope you’ll follow us on our new blog, and we invite you to suggest topics in the comments area below, or use the link to the left to email your thoughts.

It’s been our pleasure to have authored Online Video Marketing Deep Dive. Thank you for being a loyal follower, and we look forward to sharing our tips with you in a couple of weeks in Reinventing Direct.