What Marketers Are Buying in 2017

If you’re looking at what investments to make this year, or trying to convince your colleagues to put the company’s money where your mouth is, take a look at the chart below to find out where other marketers are putting theirs.

Along side the media usage survey we released in the January/February issue of Target Marketing, NAPCO Media Research head Nathan Safran recently surveyed marketers on one very simple question: Which technologies, solutions and services will your company be investing in for 2017?

The answers weren’t necessarily surprising, but they do give a simple, yes/no indication for where marketers are putting their money.

First of all, a majority of responses said they plan to buy tech for email and social media marketing. So over 50 percent of marketers surveyed still feel a need to make investments to unlock the full potential of those channels.

Not far behind those, in the 40 to 50 percent range, marketers are investing in content marketing, video marketing, Web analytics and direct mail solutions.

We’re also seeing a lot of respondents who plan to invest in the bedrock marketing tools of CRM. Marketing automation, databases and mobile tech.

So, if you’re looking at what investments to make this year, or trying to convince your colleagues to put the company’s money where your mouth is, take a look at the chart below to find out where other marketers are putting theirs.

TM Plan to Buy Chart

How to Find a Marketing Tech Edge

One of the challenges of all the marketing tech being developed is simply discovery. The majority of it might not be a fit for your business, but the right few can change the game. How do you learn about enough new technologies to find those needles in the haystack?

All About Marketing Tech LogoOne of the challenges of all the marketing tech being developed is simply discovery. The majority of it might not be a fit for your business, but the right few can change the game. How do you learn about enough new technologies to find those needles in the haystack?

So we’ve been working on a new kind of virtual conference, one that deals directly with marketing technology and will give you a chance to hear 24 new marketing tech firms pitch their bleeding edge products and services to you.

All About Marketing Tech

This is happening at All About Marketing Tech, a brand new virtual conference we’re hosting March 1 with the help of CabinetM.

All About Marketing Tech will have two tracks. The one will have traditional webinar-style presentations on the technologies marketers are using for specific tasks, like lead generation, content marketing and online retail. That track will kick off with a keynote from Travis Wright, the author of Digital Sense, and include sessions from David Raab, Robert Rose, Brian Hansford and more.

The second track is your chance to see new technologies in a way we’ve never done before. It will have three 90-minute TECH Talk sessions where new marketing tech creators will tell you about what they’ve built in 10-minute TED Talk-style presentations.

The three TECH Talk sessions will each focus on a specific area of technology:

  • 11:30 – Through the Funnel: Customer Acquisition and Engagement
  • 1:15 – Emerging Categories: Mobile, ABM, Video
  • 3:00 – Know Your Customer: Analytics/Measurement

You most likely have not yet heard of the companies who’ll be presenting, but that’s the whole point. This is your chance to get an early look at marketing tech that’s still coming to the market — before your competitors even know it exists.

It’s going to be a great chance to expand your knowledge of marketing technology, and identify tools that could make a huge difference for your business.

I hope to see you there! Click here to register.