Saw a clever viral marketing campaign today at the AOTA Summit.
The creative campaign, from VeriSign, a provider of Internet infrastructure for the networked world, is called ‘The Cart Whisperer, and offers a humorous take on abandoned shopping carts.
The campaign centers around a video that chronicles Liberty Fillmore, a man with unusual communication skills that allows him to “rescue” an abandoned shopping cart from a weed-choked parking lot and lead it back home to a shopping center. Filmed with the single-camera look of today’s reality TV shows, the videos plays off the recent popularity of the television programs “Ghost Whisperer” and “Dog Whisperer”. The video can be viewed at www.nomoreabandonedcarts.com. The Web site also includes photos, a fictional bio about Liberty, downloads and poems.
The video way shown at the opening of the Authentication and Online Trust Alliance Summit 2008, which took place June 4 to 5 in Seattle. Flyers promoting the Web site were also available here.
Essentially, the campaign promotes VeriSign’s advanced security technology that provides instantly visible reassurance to consumers using the most popular and latest versions of Web browsers, including Internet Explorer 7 and the latest beta release of Firefox 3.
When consumers using these browsers visit Web sites protected by VeriSign Extended Validation Secure Sockets Layer Certificates, their browser’s address bar turns green, according to a pres release from VeriSign. That green bar signals to consumers they have reached a Web page protected by VeriSign EV SSL Certificates, instead of a convincing impostor page created by identity thieves. Such fraudulent pages are a common tool for e-criminals bent on stealing sensitive personal information, from passwords to Social Security Numbers.
I thought it was effective and fun! Check it out.