Every once in a while, it’s important to look at where we’ve been in order to understand where we’re going to go next. That’s why in this month’s post, I’ve organized and summarized a “best of” digest for you.
Think of the attached as a simple, and valuable crash course for becoming a better data athlete. I selected these best of “Data Athlete” pieces based on your feedback. I would be more than happy to hear your feedback about this digest, as well.
No. 1: ‘The Most Important CRM Metric You Might Be Missing.’ CRM is perhaps the most over-used term in marketing today. It means so many things to so many organizations, as well as the people in them. In this column, I focused on the value of a customer, both historical and actual, and potential or predicted.
No. 2: ‘Bigger Is Better — How to scale-up customer acquisition smarter.’ This article explores effective strategies for leveraging customer data in order to drive and scale up customer acquisition.
No. 3: ‘The Cost of Perfection.’ This column weighs the ideals of achieving perfection in raw data against the costs of inactivity and reactivity.
No. 4: ‘Better Beats Bigger Data, Every Time.’ This article focuses on common issues marketers face with marketing database development and provides insights on how to overcome these challenges to leverage data and create marketing and business value.