Why Millennials Make Great Marketers

Forget whatever you think is wrong with Millennials. Here are some qualities, which I think get overlooked, that make them the best generation yet to be marketers.

There have been a lot of articles about what’s supposedly wrong with Millennials. That’s OK, there were a lot of articles about what was wrong with Gen X, too. It happens to every generation (and here’s a selection of historical quotes to show you just how far back that goes). It even happened to the Baby Boomers.

Red Foreman calling 70s kids hippies.
Actual dialog from 1970s households (probably).

And yes, one day Millennials will be the elder generation and they will glamorize their generation’s exploits while talking down whoever comes after Gen Z. That’s just how it works.

I was born in 1977. That makes me a late Gen Xer. I’ve had the chance to work with many Millennials, though, and overall I’ve been pretty impressed with what I’ve seen.

Here are three qualities, based on nothing more than my own personal experiences, that I think get overlooked when we’re worried about who’s staring at their phones.

Taken as a whole, these qualities are why Millennials make great marketers.

1. Millennials Are True Digital Media Natives
When we’re hiring someone coming out of college for an editorial role, I’m looking for candidates who’ve been doing daily blogging, vlogging and/or social media on their own as a personal pursuit. Many Millennials enter the workforce knowing how to shoot and edit video the same way I knew how to use Word and Excel. They’ve lived with multimedia capabilities in their phones since school, and they’ve used it. They get how to build audience on social media and interact with them. They communicate visually.

One does not simply generate a meme.These are valuable skillsets that you generally only find in specialists from Gen X and Baby Boomers. Many Millennials picked them up on the side, and bring them to employers essentially for free. These bonus skills alone mean Millennials have the opportunity to move your marketing forward like no generation before them.