I often get super excited when I see other businesses doing cool and innovative things in mobile.
You read an article here, a blog post there, see a speaker at a conference …
It makes me excited …
I go back to review my notes and identify all of the things I want to execute.
It’s usually a long list that has some low-hanging fruit and some things that are probably not going to happen any time soon …
Does this happen to you?
I can’t tell you how many times I’ve been asked to figure out how to incorporate a new technology into a strategy the minute the news breaks, just because someone in a C-level position read a press release.
I then realize how easy it is as a marketer to get hung up on shiny objects, such as Google Glass, and start plotting how to leverage it moving forward. BUT, then I stop myself and ask myself three important questions.
These questions help me determine how, and more importantly when, to move forward with a new mobile opportunity.
- What problem is this solving? This could be a customer problem or even an internal operational problem.
- How will using this mobile solution make my customer’s life (or employee’s life) better?
- How and how soon will it contribute to the businesses bottom line?
You see, at the end of the day I call myself a revenue marketer.
Leveraging mobile solutions that either solve a problem or make your customer’s life better usually end up in increased revenue.
This means the mobile solution you implement may not be super flashy or sexy, but it gets the job done.
That’s why so many brands still heavily rely on SMS as their mobile marketing workhorse. It just works.
So, I challenge you to ask yourself these three questions when you’re approached with an opportunity that sounds cool and innovative.
Just because someone higher up than you recommends it doesn’t mean it’s the right solution.
Innovation is relative.
Solve a problem. Make your customer’s life better. Make more money.
Have you ever had this challenge? If so, we’d love to hear about how you got through it.