3 Examples of Social Media-Worthy Outdoor Advertisements

It’s important to see how social media enhances outdoor advertising and vice versa. Many companies are making their ads more “shareable” and social-media friendly. Here are three examples of social media-worthy outdoor advertisements.

Many look at the relationship between outdoor advertising and digital advertising as combative. We already know that out-of-home advertising works (here’s why). However, it is important to see the ways that the digital world enhances traditional ads and vice versa.

Think about it. New York City is the most photographed city in the world. Times Square explodes with colorful billboards and signage, both day and night. People flock to the displays, while taking pictures with their phones and sharing them on the web for the world to see. When advertisements are usually clever or visually appealing, viewers want to take pictures to share with their friends and followers.

Because of this, many companies are actually making their outdoor ads more social media-friendly and “share-worthy.” By being eye-catching, artistic or allowing for viewer participation, many advertisers are connecting traditional advertising with social media.

Here are three examples of advertisements that use social media “share-ability” to be more appealing or broaden their reach:

1. Delta Airlines x Tinder = The ‘Dating Wall’

Tinder and Delta Airlines teamed up to create the ultimate outdoor advertisement for social media use. The “Dating Wall,” located in Brooklyn, was comprised of images of popular travel destinations. The point? Audience members were meant to take selfies with one of the destinations as the backdrop and upload it to Tinder, creating a much more eye-catching “Tinder pic.” This campaign promoted both brands in a fun way that allowed viewer participation via social media.

2. Spotify’s ‘2018 Goals’

For its “2018 Goals” campaign that took place in 2017, Spotify used humor to appeal to its audience. The streaming company was able to use users’ listening habits to create a memorable series of hilarious and relatable outdoor ads. The campaign attracted both real-life and Internet attention, because they’re the perfect ad to share with a friend for a good laugh.

3. ‘David Bowie Subway Takeover’

social media-worthy outdoor advertisements

social media-worthy outdoor advertisements Bowie pic

Spotify is a champion of memorable ads. In 2018, the company set up a month-long art installation in an NYC subway station to celebrate the late David Bowie. The campaign featured both a photo-worthy portrait of the star and information about what he loved to do in NYC. Soon, photos of the art quickly popped up all over social media. This ad was especially appealing, because it made a normally mundane spot much more interesting.

The 5 Reasons Why Out-of-Home Advertising Works

Out-of-home advertising is surpassing other forms of traditional advertising. People spend a large majority of their time outside of their homes and OOH is one form of marketing that people can’t avoid. Using outdoor campaigns to target audiences ensures brands are in the right places at the right times.

It’s no surprise that people spend a lot of their time on-the-go. On average, most of us spend nearly three-quarters of our time outside of our homes each day. As we spend increasingly more time out of the home, we spend less time in front of a television screen and less time listening to the radio.

Based on this rapidly changing environment, brands and agencies recognize that outdoor advertising is always on a steady upswing as one of the fastest-growing media formats out there. It is continually evolving and growing to show clients that out-of-home advertising is better than other forms of marketing.

1. Impactful Advertising

Out-of-home (OOH) advertising has a lasting and large impact for a brand on its consumers. It has grown to be a more than $6 billion market, and people take notice of these massive static and digital displays.

The impact of a targeted billboard or wallscape on a busy thoroughfare cannot be ignored. This is unlike a television or radio commercial, where you can easily change the channel.

When an advertiser wants to create an impact, they need to go where the people are. Which is outside of their home and where they are in a place to purchase.

2. Creativity

Out-of-home advertising is a tried-and-true way to test your creative idea to ensure it has a clear and long-lasting strategy. It is the “happy place” for creativity in advertising. Original OOH content provides a lasting impression and leaves a mark on our memories in an ever-changing climate.

With technology on the rise, and the constant need for newer, faster, better products, both OOH and Digital OOH provide endless possibilities to utilize creativity in the advertising space.

3. Location

Out-of-home advertising utilizes location to target audiences more so than any other form of advertising. A company can use geolocation when deciding where to place its ad to reach the right audience at the right time.

This also allows companies to have a quick understanding of the impact of their billboards. Thanks to the immediate collection of data, companies can know not only how many people were exposed to their ads, but how many people walked into a nearby store and purchased their product because of it.

4. Time-Specific Advertising

You no longer have to wait days or weeks to purchase OOH. Companies are now able to purchase digital OOH within minutes, and the decreased cost of LED means there is plenty of digital space readily available.

This also means companies can purchase time-specific advertisements. For example, McDonald’s has a weekly ad in Liverpool that plays off of the weather, with rain being communicated as fries pouring down and snow as a vanilla ice cream cone.

5. Interactive Messages

Companies can also use interactive messages to get the most out of a campaign. For instance, if a person passes a Starbucks billboard they will get a notification on their cell phone letting them know their favorite drink is half off at the nearest location.

With this being said, mobile phones and OOH should no longer be thought of as separate. When combined, they are a powerful tool.

How Great Brands Use Experiential Marketing: Volkswagen, Coca-Cola and Cupcake Vineyards Create Innovative Ads

Companies are constantly looking for innovative ways to market their brand or product. Experiential marketing is a creative way to involve the very consumers who purchase their products into their ad campaign. Follow the tips in this article to reflect on some of the most memorable campaigns when designing your experiential marketing ad.

Experiential Marketing with Best Damn Ale
Experiential Marketing with Best Damn Ale. | Credit: Brooklyn Outdoor by Candice Simons

Advertising is all about finding the best way to make your company’s product or brand stand out from competitors. For this reason, many companies are using experiential marketing as an innovative way to capture the attention of their target audiences. Experiential marketing involves interaction or participation from potential consumers. Whether it’s an event, interactive activity, or etc., experiential marketing campaigns are some of the most entertaining and memorable campaigns out there.

Here are three ways you can use experiential marketing for your brand:

Experiential Marketing That Appeals to the Senses

The trick to a memorable experiential marketing campaign is to immerse your audience and give them an experience they won’t forget.  Let your consumers participate in your campaign by allowing them to see, touch, smell or interact with your brand in any other way.

For example, at this year’s Lollapalooza, Cupcake Vineyards had a “Poptail Shop,” which allowed anyone who had a 21+ wristband a free “adult” popsicle. The marketing brought in festival goers with bright colors, bubbles, giant Jenga and Tic-Tac-Toe, and photo-ops.

On a 100-degree day, the wine flavored popsicles were perfectly paired with a specific type of Cupcake wine, which was available for purchase in a tent next door. This campaign appealed to the senses by giving festival-goers fun things to see, touch, and taste, and provided different levels of participation.

Bring the Everyday to Life

Volkswagen created another clever experiential marketing campaign. In order to add a little fun to everyone’s morning commute, Volkswagen created “Piano Stairs” in a Stockholm Subway Station, where a note would play each time someone stepped on an individual stair. Subway riders were able to play their own songs just by walking.

Although the campaign did not directly advertise Volkswagen Cars, participants were able to associate the brand with having a little unexpected fun. This is an effective campaign because it allows for audience participation while being creative and innovative thinking.

Make a Difference With Experiential Marketing

Corporate social responsibility is important for all companies, and letting the public participate in a company’s philanthropic efforts can make for a good marketing campaign.

In 2013, Coca-Cola designed an ad campaign to make a social impact by creating interactions and connections between everyday people from two countries with a known rocky relationship: India and Pakistan. This experiential marketing consisted of setting up high-tech, “Small World” vending machines in busy areas of Lahore, Pakistan and New Delhi, India.

The vending machines had built-in cameras that connected the participants from different countries, making them work together with the person on the screen. Participants had to mirror each other’s movements and do other teamwork tasks to get their soda.

This was an innovated way to inspire participants to set aside their differences for a couple of moments, showing that there was hope for peace between the two countries.The campaign provided positive publicity for the Coca-Cola company and displayed its desire to create change. This campaign is an example of involving everyday people to increase brand awareness through personal interaction.

Why Billboards Are Playing a Big Part in Digital Marketing

From Sunset Boulevard in L.A. to London here in the U.K.; the traditional billboard is experiencing a resurgence in popularity with advertisers, marketers and consumers. The billboard might be the descendant of one the oldest forms of human advertising, but the format is embracing its new role in a digital age.

It recently came to my attention that from Sunset Boulevard in L.A. to London here in the U.K.; the traditional billboard is experiencing a resurgence in popularity with advertisers, marketers and consumers. The billboard might be the descendant of one the oldest forms of human advertising, but the format is embracing its new role in a digital age.

Outdoor advertising is proving to be the perfect partner for social, and a company called Dash Two have carved out a niche as experts in both the physical and digital realms of advertising. As social media platforms tweak their algorithms and users arm their pop up blockers, many brands are finding that nobody is seeing their ads.

When I asked Dash Two founder and CEO, Gino Sesto why we are seeing this advertising evolving in this way, he advised “Outdoor advertising is a big thing because it’s tangible. Digital is intangible. With a social media post, you might see it or you might not. It comes and goes.”

The arrival of social media and its culture of artfully curated vanity has created a wealth of opportunities for billboards as brands search for new ways to bring outdoor advertising and digital together. Sure, many of us are permanently face down looking at the screens of our smartphones, to think about looking up at a soulless billboard that contains a stock photo image and slogan. But, this is why marketers need to get more creative.

A great example was the build-up to Lady Gaga’s performance at the Coachella Festival. The team at Dash Two found a local liquor store that was close to the event. They approached the owner and asked if they could put a big mural on their store with the promise that they would put the store on the map and drive Lady Gaga fans directly to their store.

When Coachella, started Lady Gaga posted on her Instagram and Twitter directing her fans to visit the liquor store and take a picture in front of the mural to get a free t-shirt. Gaga didn’t have to ask people to share it socially, her fans rushed to the area to capture the perfect Instagram moment and bragging rights that they were there.

Hundreds of people lined up to grab their picture and the images were shared thousands of times online. As for the store owner, he kept the mural up for a year after the festival as it continued to organically grow and put their store on the map.

Outdoor advertising is completely tangible, you can see it, touch it, take photos of it and share it online. An increasing number of artists and brands are turning their back on traditional ads and creating a destination and an experience. There is no one size fits all approach, but against the odds, physical ads coupled with digital media are proving to be the perfect partnership.

There are many other examples, where even online companies such as Netflix are combining the best of both worlds to deliver their message. In a digital mobile-first world, it seems that one of the oldest forms of media can teach the new kid on the block a thing or two about capturing the attention of consumers both offline and online.

Do you have any examples of how digital and physical marketing can compliment each other and create shareable Instagrammable experiences or moments?

4 Effective Outdoor Advertising Tips From the Pros

Outdoor advertising is one of the oldest and most prominent ways for business owners to market their products and services. Effective outdoor advertising is a great way to impact audiences consistently and on a large scale.

Outdoor advertising is one of the oldest and most prominent ways for business owners to market their products and services. Effective outdoor advertising is a great way to impact audiences consistently and on a large scale.

However, with the overwhelming amount of sensory overload around us, it’s difficult to catch a consumer’s attention. That’s why it’s important to know how to use outdoor advertising effectively. This article will look at the various types and provide tips for effective outdoor advertising to make sure your advertising is bringing in customers.

Types of Outdoor Advertising

There are many different types of outdoor advertising. They include:

  • Billboard advertising
  • Point of sale displays: Usually found near the checkout counter to attract impulse buyers
  • Street furniture: Advertising found on bus shelters, kiosks, telephone booths, etc.
  • Mobile billboards: Found on the side of a truck or bus
  • Guerilla advertising: Low cost, unconventional marketing and usually involving an outdoor public display

Outdoor marketing is an effective way to market. However, when it is not done correctly it only serves to promote brand awareness, not to bring customers in the door. Outdoor advertising usually delivers a limited amount of information to customers that must be absorbed in a short amount of time.

Therefore, it’s important to keep the message you’re sending through this type of advertising short and to the point. Expect to follow up with indoor advertising, such as direct mail, radio, print and the internet to effectively get customers to buy your product.

Cost of Outdoor Advertising and Its Effectiveness

Outdoor advertising is not cheap, and you will pay more if you choose to advertise in a visible, busy space. Although the cost can be high, this is necessary if you want to ensure your ad is seen by a large population of people.

Also, the size of your sign will also be a major factor in the cost and effectiveness of your advertising. If your sign is not easily visible by your target audience, even the best advertisements wont make an impact.

A system called Gross Ratings Point (GRP) tells how effective your advertisement will be. Your GRP is a number that ranges from 1-100. A GRP of 50 means at least 50% of the population will see your advertisement at least once a day. Advertising with GRP of 50 is expensive, especially in major cities.

Tips for Effective Outdoor Advertising

Even if you have a great space to market your product, the marketing you use must stand out. Here are some tips that will help your advertisement get the results you’re looking for:

Make Your Advertising Sharable:

Think outside of the box to make your advertisement stand out from the competition. This is a great way to increase your reach as your advertisement will generate its own advertising, organically. For this consider bold marketing, creative digitals or experiential advertisements to make an effective impact on consumers.

Go for High Traffic Sites:

As mentioned earlier, high-traffic sites cost more than ones in quieter spots. Although, it may be tempting to go for a less expensive option, limited exposure is a waste of money. It’s a better investment to go for the more expensive, high-traffic sites.

Look at the Competition:

Look at what the competition is doing for inspiration. This way you can analyze what is working for them and what is not. By doing this you can strategically design your campaign for success.

However, be careful not to put your attempts at a good marketing campaign in jeopardy by calling out your competition. One example of this is when Audi put up a billboard advertising their latest car with the slogan, “Your move BMW.”  BMW then responded a week later with an ad featuring their latest car which simply read, “Checkmate.”

Keep it Simple:

Effective outdoor advertising serves to give information quickly. So, send a message that can be absorbed in just a second or two. Keep text as limited as possible— around six words is best. If the image is giving the reader information, try not to duplicate it with your text. Because an image may serve to grab consumers’ attention more than anything, focus on making that a stunning focal point that tells a story. People are highly receptive to imagery, concentrate on relaying your message this way.

Outdoor advertising is a great way to market your product. However, if you do not use it effectively, it’s a waste of money. Most importantly, do your research before putting yours up. When advertising is done correctly, your company will benefit tremendously.

 

Transit Advertising Tips for Success

Exposing your advertisement to the diverse crowds of people who use mass transit is a great way to market your company. Strategically placing and designing your ad is a creative way to reach to your target audience. There are certain tips that will ensure you are marketing your advertisement in the most effective way. Read on to find out more about what transit advertising can do for you and how to use it effectively in your marketing campaign.

Exposing your advertisement to the diverse crowds of people who use mass transit is a great way to market your company. Strategically placing and designing your ad is a creative way to reach to your target audience. There are certain tips that will ensure you are marketing your advertisement in the most effective way. Read on to find out more about what transit advertising can do for you and how to use it effectively in your marketing campaign.

Advantages of Out-of-Home Transit Advertising

One reason that transit advertising is so effective in out-of-home advertising is that it’s hard to ignore. Passengers riding on a bus or train, or waiting at a station, are likely to be there for several minutes, making your ad impossible to ignore. Your audience will have plenty of time to study your ad and let the information sink in.

Being able to choose the size and location of your ad is also a huge advantage. Exterior locations, such as buses and bus stations, provide the benefit of your ad being seen by passers-by. Companies can create ads that capitalize on this by featuring colorful and innovative designs.

Types of Bus Advertising

Buses are very effective in out-of-home advertising due to their exterior and interior ad space. Interior ads have the advantage of catching and holding the attention of consumers who will be riding the bus. While Exterior ads have the benefit of offering exposure to everyone the bus passes. If you are interested in bus advertising, here are options to choose from:

  • King and Queen Signs: These are the largest of advertising signs, located on the sides of transit vehicles and attached with an aluminum frame.
  • Tail Signs: These are conveniently located on the rear of the vehicle. This provides ad exposure for some time by vehicles who end up behind the bus in traffic.
  • Interior Cards: These smaller ads are located inside the bus and only seen by passengers. These can be located on the tops of bus windows and on the divider behind the bus driver.

The newest development in bus advertising is the bus wrap, which entails covering the entire bus in an ad. This is typically an ongoing expense where you rent advertising space on a monthly basis. Although this can be expensive, if within budget this option  pays off with great exposure. Bus wrap advertisements are not limited to using the whole bus, but options are available for the sides, back and front as well.

Designs and Schedules

Keep in mind exterior transit ads have a small window of time to be viewed by the public, so choose your design carefully. Be sure to use eye-catching images that tell a story with as little text as possible to capture the attention of passers-by.

People are visually receptive. Although indoor advertising has the advantage of reaching a more captive audience, it is best to rely on images and designs with minimal wording.

It is also important to consider the route of the bus or train you are advertising on. You can strategically reach your target audience by choosing to advertise specific routes.

Although mass transit has always been a popular form of transportation, the economical benefits are making the option even more popular.