How to Write a LinkedIn InMail (Or Any Email) That Gets Clients Talking

Are you using LinkedIn for sales prospecting and not getting enough discussion going? You’re not alone. The problem with most LinkedIn InMail templates is they don’t work. Worse, templates I see being passed around the Web actually sabotage B-to-B sellers needing to get from connection to conversation! Here is a fast, painless way to go beyond connecting to prospects—to get more sales-focused conversations going when using InMail, Group email or regular, prospecting focused email messages.

Are you using LinkedIn for sales prospecting and not getting enough discussion going? You’re not alone. The problem with most LinkedIn InMail templates is they don’t work. Worse, templates I see being passed around the Web actually sabotage B-to-B sellers needing to get from connection to conversation!

Here is a fast, painless way to go beyond connecting to prospects—to get more sales-focused conversations going when using InMail, Group email or regular, prospecting focused email messages.

Why Your Current Templates Are Underperforming
The problem with most LinkedIn InMail templates is they subconsciously communicate “me-me-me” to the recipient. Your templates may also fail to give prospects a compelling reason to talk with you after clicking “accept.”

Some email templates I’m seeing “out there online” accidentally help prospects decide to ignore the message. Ouch!

Quick Fix: Nix the “I”s
“I” this and “I” that. It’s such a turn-off when dating. It’s even more so with email.

Using a bunch of “I”s seems like an obvious no-no. Yet, you’ll find “I”s all over the place—in LinkedIn templates that struggle to (or claim to be) successful.

Be sure to:

  • Avoid starting your message with the word “I” … and …
  • when done crafting an email or LinkedIn InMail template go back and see if you can pluck “I”s out of it.

You can do this right now with your underperforming message templates.

How to Improve Your Templates
The below connection request InMail example is being passed around the Web as a “best practice,” but it’s a sure-fire way to get ignored. Watch out!

Hi _________ (first name),

As a member of the _________ (LinkedIn group) group, I wanted to introduce myself. I’m _______________(title or background) with _______________ (company) and wanted to connect with area professionals. If you are not open to connecting, please ignore this invite. Thanks!

This template is terribly self-centered. Topping-it-off, it invites the prospect to ignore us! Woah.

Being polite is a great idea. But do yourself a favor. Be polite without inviting someone to ignore you!

Let’s apply our new habit: Tallying-up the “I”s before we press send. Then, decreasing the “I”s to increase response and generate focused conversations more effectively.

Let’s rewrite the above LinkedIn InMail example as:

Hi _________ (first name),

We both participate in the ____________ group and should know each other because ____________ (insert specific, mutual benefit). How can my network of colleagues help advance your ambitions or bring you closer to goals? Thanks for considering the connection. I look forward to helping and hearing from you.

This improved version serves you better by:

  1. Emphasizing the other person by removing most of the “I”s.
  2. Giving the recipient a reason to act. You’re clearly stating “the WHY.”
  3. “Bringing to life” an appealing idea: making your LinkedIn network available to advance their agenda.
  4. Creating interest. By asking a question we compel the recipient to consider answering. By asking the question we encourage the thought, “gee, how can this person’s network serve me right now?”
  5. Being polite without inviting deletion and increasing response.

Would you like to see more effective LinkedIn InMail examples like this? Shoot me an email or get in touch in comments and I’ll be happy to share more.

Exploit What You Already Know Works
Believe it or not, your chances of clients responding increases when saying, “thanks for considering.” Because this affirms the prospect’s right to choose.

This technique is a B-to-B copywriter’s secret weapon.

It’s highly successful because it disarms the other person. You are no longer a pushy person; instead, a breath of fresh air!

Figuring out how to use LinkedIn to find clients can be a real chore. That’s why successful social sellers use a proven, effective system. Remember, keep the faith. Your success will increase. Start by removing all those “I”s, ask for a decision to be made and work at creating irresistible curiosity in your words.

Now you have a better way to get prospects so curious they cannot resist accepting your connection request and asking deeper, probing questions. Let me know how it’s working for you ok?