According to just-released data from JupiterResearch (www.jupiterresearch.com), your Web site may not be performing as well as you think it is. And, these performance issues may be causing lost sales.
According to statistics released by John Lovett, a senior analyst at New York City-based JupiterResearch‑at a panel given at the Internet Retailer Web Design08 conference last week in Miami‑ 48 percent of 121 executive at business-to-consumer companies surveyed by the search firm last October said that their peak traffic and/or unexpected load caused performance problems on their Web sites in the prior 12 months.
In addition, 40 percent experienced an unplanned outage of their primary Web site, and 38 percent said content or images failed to render.
But that’s not all.
According to the research, 29 percent of responders said transactional application experienced problems or downright failed; 25 percent said certain areas around the country did not have access to the Web; and 22 percent said their customer relationship management systems were down during business hours.
Finally, only 14 percent of business-to-consumer decision-makers claimed no performance issues.
Are you having performance problems? Do you know? Its probably a good idea to find out.
To do this, JupiterResearch’s Lovett recommended using performance monitoring options such as Web site and application monitoring tools (from companies such as AlertSite (www.alertsite.com), Gomez (www.gomez.com), or Keynote Systems (www.keynote.com); content delivery networks (from companies such as Akamai (www.akami.com), CDNetworks (www.cdnetworks.com) and EdgeCast (www.edgecast.com); or customer experience management tools (from companies such as Coradiant (www.coradiant.com) and Tealeaf (www.tealeaf.com).
There is a lot to choose from out there, so tread carefully. Do your research, find out which tools are best for your company, and then take the plunge
You’ll never know how much business you may lose from performance issues without them.