Answers to Your Video Direct Marketing Questions

From video SEO to production, YouTube questions and more, today we’re answering viewer questions posed during our recent Online Video Marketing Deep Dive webinar. With hundreds of you who registered and participated, we couldn’t get to all of your questions during the presentation, so today we answer questions that include

From video SEO, production, YouTube questions and more, today we’re answering viewer questions posed during our recent Online Video Marketing Deep Dive webinar. With hundreds of you who registered and participated, we couldn’t get to all of your questions during the presentation, so today we answer questions that include the value of embedding videos in YouTube, frequency of posting new videos, use of humor in videos, talking heads versus slide shows, call-to-actions, production and more.

(If the video isn’t just above this line, click here to view it.)

If your question didn’t get answered or you have one to ask, post it in the comments section below, or email us directly.

If you missed our Oct. 24 webinar, you can watch it here.

Email us to request our equipment/editing app list mentioned in today’s video. While it’s not an exhaustive review of everything on the market, it includes what we use, which has worked well for us.

By the way, our next blog posts will begin a series that dissects the YouTube Creator Playbook and what it means to direct marketers who want to use online video marketing. Watch for it!

How Long Should A Video Be?

An experienced direct marketer knows the length of a direct mail letter is dictated by how long it takes to close the sale, generate the lead or get the contribution. Not surprisingly, there are those who believe a video should never be longer than 30 seconds or a minute. For those who bark “keep it short,” we suggest that you should replace those words with

An experienced direct marketer knows the length of a direct mail letter is dictated by how long it takes to close the sale, generate the lead, or get the contribution. Not surprisingly, there are those who believe a video should never be longer than 30 seconds or a minute. For those who bark “keep it short,” we suggest that you should replace those words with “keep it tight.”

Today’s message highlights how to use data from YouTube analytics (not merely someone’s well-meaning opinion) to determine how long your video should be. And we’ll also discuss five video formats—educational, product demonstration, fundraising, lead generation and case studies—with guidelines on the length of your message for each format.

Please share with us your comments, below, about your experience with video length. If your data dictates that a shorter video always works better, we’d like to hear about it.

(P.S. The Online Video Marketing Deep Dive webinar is coming on Oct. 24. Register here. It’s free! And if you have any questions that you would like us to cover, please send me and email).

(If the video isn’t just above this line, click here to view it.)