“So what’s your story?”
I’ve been travelling to a lot of marketing trade shows in the last few weeks, with more on the horizon, and that’s the question I get the most. Even if those aren’t the exact words people use.
It’s a way to find out: Who are you? Why are you here? What do you do exactly?
I start with a variation of the same story I related here a few years ago.
But thanks to one recent conversation I had, it occurred to me that this approach was just not enough anymore. It needs to be freshened up.
I’ve grown. I’ve learned so much more than I ever thought possible, made terrific friends/colleagues, and most importantly, helped a lot of people become marketers … or at least, I hope I have.
The thing is, some parts of my story aren’t as relevant in the quick, 30-second “story of my life” as they used to be. Not when there’s so much more that I’ve done in just the last year or so that explains more about who I am today, in 2016, almost in 2017.
Some people embrace change. I need to do that more.
One of my new friends and I talked about this just the other night. We went through many of the media properties, the classic characters and stories, that have been rebooted in the last several years. Batman, Star Trek, Sherlock Holmes … it’s a really big list. And some people don’t like it. And that’s understandable.
But your story is a living, breathing part of your business. No one is really static, at least for long, as the pace of change picks up even more. And best of all, you don’t have to do a total reboot of your story. Instead a tweak here and there may be enough to keep people interested in where you’re going next. And maybe, how you can help each other.
So, now I listen more. I know what parts of my recent story people connect with. And every twist along the way has links back to the past.
So … what’s your story? And have you been updating it?