Talkwalker has released its final social media trend numbers before the Super Bowl, and they say, “If hashtags were touchdowns, the Philadelphia Eagles look to win in a relative blowout.”
#FlyEaglesFly has over 96,000 mentions, while #Eagles itself is over 80,691.
Meanwhile, #GoPats has over 60,000 mentions, #Patriots just over 43,000, and Patriots rallying cry #NotDone has over 32,000.
All tolled, Eagles win: 176,767 to 135,846. (So, if you’re betting, take the WAY over.)
But the teams themselves aren’t the only hashtags getting love in the run up to the Super Bowl. In fact, Talkwalker counted more than 8 million social posts related to the Super Bowl over the past month, and 113,000 of them were talking about the ads, 51,000 in the last week alone.
If you ever wonder why so many advertisers now release their Super Bowl commercials ahead of the big game, that’s why. The pre-game hype can be a bigger social boost than the game itself.
Leading the league in trending social posts so far is this Instagram from Vanessa Hudgens about Stella Artois’s partnership with Matt Damon and water.org.
The early ad wars are shaping up, too, with Amazon and Budweiser leading the way in social mentions:
- Amazon 10,692
- Budweiser 5,958
- Lexus 5,226
- M&Ms 4,275
- Bud Light 3,870
These aren’t idle numbers. While a social mention, share or like doesn’t lead directly to sales, it is a good indicator of brand mind share heading into and coming out of the Super Bowl. The real question is, who’ll be able to capitalize on the buzz Monday morning.