USPS’s Mobile Shopping Promotion Still Available for 2020

The USPS has confirmed that despite the current pandemic, all discount programs are still in place, including the 2020 Mobile Shopping Promotion. This program encourages mailers to integrate mobile technology with direct mail to create a convenient way for consumers to online shop, as well as earn a postage discount.

The USPS has confirmed that despite the current pandemic, all discount programs are still in place, including the 2020 Mobile Shopping Promotion. This program encourages mailers to integrate mobile technology with direct mail to create a convenient way for consumers to do their online shopping; provides a 2% postage discount for standard and nonprofit letters and flats; and runs from Aug. 1 through Dec. 31, 2020.

The registration period runs from June 15 through Dec. 31, 2020, giving marketers some time to consider the program and how they can benefit from the popularity of mobile shopping to boost response rates. So how can you take advantage of this discount? Qualifying mobile print technologies include one of the following:

  • Open-sourced barcodes: QR Code or Data Matrix code. “QR” stands for “Quick Response”, which refers to the instant access to the information hidden in the barcode. A Data Matrix barcode code can store up to 2,335 alphanumeric characters.
  • Proprietary barcode or tag: SnapTags or MS Tags. SnapTag technology is very similar to QR code technology, but, consumers with any camera or smart phone can take a picture of the tag. From there, information is sent via text or email. Microsoft Tag allows data to be stored in a graphical bitmap using shapes and colors. The difference is not using square pixels, but triangle shapes and colors to store data.
  • Image embedded with a digital watermark: A digital watermark is a kind of marker covertly embedded in a noise-tolerant signal such as audio, video or image data.
  • Intelligent print image recognition such as augmented reality: Augmented reality (AR) is an interactive experience of a real-world environment where the objects that reside in the real world are enhanced by computer-generated perceptual information, sometimes across multiple sensory modalities, including visual, auditory, and more.
  • Shoppabble Video: Today’s technology enables you to set interactive touch points in any video (or image), allowing your audience to expand on any product with more details and the ability to purchase.

You can use one on these options on your mail piece to send prospects and customers to a page where they can purchase the product or service you’re marketing on your mail piece. This particular promotion has been around for a while now and is very popular with both marketers and customers, especially because it extends through the whole holiday season.

New for this year is the Shoppable Video option. The experience involves viewing a video on a mobile device which contains clickable spots on the video where customers can make a purchase.

The easier you make it for your customers to buy, the more and faster they do so. Because of promotions like this from the USPS, marketers can capture impulse buys with direct mail. The Mobile Shopping Promotion also shows how the buying experience does not have to be boring. You can add elements to spice up your landing page and still be able to make transactions like the promotion rules call for. Think of all the fun and creative ways you can integrate mobile technology, while benefiting from a savings of 2% on your postage! It is a good time to try something new.

This is not the only promotion the USPS is offering this year. If interested, check out my previous coverage of two other promotion programs that are currently running, but with registration still open:

Are you ready to get started?

 

6 Ways to Use the 2019 USPS Promotions to Your Advantage

USPS promotions are back for 2019. Do you have a planned marketing strategy to not only save money on postage, but really stand out? There are a variety of programs to choose from, so you should be able to find at least one that is a good fit for you.

USPS promotions are back for 2019. Do you have a planned marketing strategy to not only save money on postage, but really stand out? There are a variety of programs to choose from, so you should be able to find at least one that is a good fit for you.

If you are planning mailings in 2019, why not participate in a promotion and save money on postage?

Let’s take an in-depth look at each program:

6 Direct Mail Postage-Saving Promotions

  1. Tactile, Sensory and Interactive Promotion — This program runs from Feb.1 to July 31. Use this program to highlight special finishing technologies that engage the senses. Some ideas are special visual effects, sound, scent, texture/tactile coatings and even taste. In addition, you can create interactive mail pieces, such as pop-ups, infinite folds or other dimensional aspects. This is a really fun one that can only be done with print marketing.
  2. 2019 Emerging and Advanced Technology Promotion — This program runs from March 1 to Aug. 31. Use this program to engage customers and prospects by use of mobile technology in direct mail. This can be done with QR Codes, augmented reality, NFC, video and more. This is a very powerful way to create a longer connection and increase the effectiveness of your message.
  3. 2019 Earned Value Promotion — This program runs from April 1 to June 30. This will have a more limited application, because it is only for companies that use reply mail. If you use reply mail, use this program to save postage on each piece of business reply mail and courtesy reply mail you get sent to you.
  4. 2019 Personalized Color Transpromo Promotion — This program runs from July 1 to Dec. 31. Use this program to add color marketing messaging on your bills and statements. Turn transactional mail into promotional pieces, also.
  5. 2019 Mobile Shopping Promotion — This program runs from Aug. 1 to Dec. 31. Use this program if you are selling products during the holiday shopping season. By adding mobile technology to your mail that allows your customers or prospects to make a purchase or pursue other online shopping experiences, you can qualify to save on postage.
  6. 2019 Informed Delivery Promotion — This program runs from Sept. 1 to Nov. 30. Use this program of Informed Delivery, which will send an email to people with a color picture of your mail piece to let them know what is coming in their mail box that day. You can even provide a clickable link so that people can start purchasing right then.

Each of these promotions provides a 2% postage discount at the time of mailing, except for the earned value — which provides 3 cents, per piece returned. You can participate in as many of the promotions as you would like. Each promotion requires registration to participate and reporting after the mailing is complete, but they are worth the savings. Are you ready to get started?