15 Online Video Marketing Test Ideas

If you haven’t tried video yet, consider this a nudge for you to reinvent your marketing approach and broaden your direct marketing skill set. On the subject of reinventing skills, today we announce exciting news about an evolution of this blog and how we plan to introduce you to topics that go beyond video marketing. But before we tell you about the new blog, we put our heads together and came up with a list of the top

If you haven’t tried video yet, consider this a nudge for you to reinvent your marketing approach and broaden your direct marketing skill set. On the subject of reinventing skills, today we announce exciting news about an evolution of this blog and how we plan to introduce you to topics that go beyond video marketing.

But before we tell you about the new blog, we put our heads together and came up with a list of the top 15 online video marketing initiatives that we recommend you test as we move toward the important fourth quarter sales cycle.

(If the video isn’t just above this line, click here to view it.)

This video includes ideas for video content, use of customer testimonials, product demonstrations, opt-in ideas to grow your email list, using video in social media, pay-per-click, video length, video sales letters, budgeting for video and more.

As mentioned earlier, our blog is evolving and expanding to encompass many of those oftentimes puzzling new online direct marketing opportunities.

While reinventing one’s core competencies should be an ongoing process, in recent years, the requirement to reinvent so that your skills and organization remain relevant has accelerated. So as re-inventors of our direct marketing skills, the editors of Target Marketing have encouraged us to expand the topic of our blog beyond video to include topics like:

  • Using site and search retargeting
  • Integration of customer relationship management systems
  • The analytics of social media to better understand its effectiveness for direct marketing
  • Using content for inbound marketing
  • Online competitive analysis
  • … along with additional subjects that we, as long-time direct marketers, believe you should understand and consider testing.

Starting in a couple of weeks, we begin a new blog named Reinventing Direct. We’ll discuss new ideas, how direct marketers can apply these opportunities, and break it down for you in non-threatening, practical ways so you can better understand it and reinvent your direct marketing skills. We hope you’ll follow us on our new blog, and we invite you to suggest topics in the comments area below, or use the link to the left to email your thoughts.

It’s been our pleasure to have authored Online Video Marketing Deep Dive. Thank you for being a loyal follower, and we look forward to sharing our tips with you in a couple of weeks in Reinventing Direct.

Does Your Web Site Have Performance Issues?

According to just-released data from JupiterResearch (www.jupiterresearch.com), your Web site may not be performing as well as you think it is. And, these performance issues may be causing lost sales.

According to just-released data from JupiterResearch (www.jupiterresearch.com), your Web site may not be performing as well as you think it is. And, these performance issues may be causing lost sales.

According to statistics released by John Lovett, a senior analyst at New York City-based JupiterResearch‑at a panel given at the Internet Retailer Web Design08 conference last week in Miami‑ 48 percent of 121 executive at business-to-consumer companies surveyed by the search firm last October said that their peak traffic and/or unexpected load caused performance problems on their Web sites in the prior 12 months.

In addition, 40 percent experienced an unplanned outage of their primary Web site, and 38 percent said content or images failed to render.

But that’s not all.

According to the research, 29 percent of responders said transactional application experienced problems or downright failed; 25 percent said certain areas around the country did not have access to the Web; and 22 percent said their customer relationship management systems were down during business hours.

Finally, only 14 percent of business-to-consumer decision-makers claimed no performance issues.

Are you having performance problems? Do you know? Its probably a good idea to find out.

To do this, JupiterResearch’s Lovett recommended using performance monitoring options such as Web site and application monitoring tools (from companies such as AlertSite (www.alertsite.com), Gomez (www.gomez.com), or Keynote Systems (www.keynote.com); content delivery networks (from companies such as Akamai (www.akami.com), CDNetworks (www.cdnetworks.com) and EdgeCast (www.edgecast.com); or customer experience management tools (from companies such as Coradiant (www.coradiant.com) and Tealeaf (www.tealeaf.com).

There is a lot to choose from out there, so tread carefully. Do your research, find out which tools are best for your company, and then take the plunge

You’ll never know how much business you may lose from performance issues without them.