I wanted to let you know about a great event our sister publication Retail Online Integration is launching tomorrow. It’s the first of four monthly Retailer Roundtable Virtual Conversations we’re hosting this year. The series is comprised of monthly, 45-minute virtual audio chats revolving around a different retail marketing topic each month. Panels of retail experts will make up the roundtables each month.
This month’s conversation, scheduled to take place Sept. 17 at 12 p.m. EST, is called “Using Social Media To Rev Up Holiday Sales.”
During the event, hosted by Bronto Software, you’ll hear from our expert retail panel, which includes Jeffrey Grau, senior analyst, eMarketer; Valerie Hoecke, vice president of experience and commerce at Benefit Cosmetics; and Jay Steinfeld, CEO/founder of Blinds.com. The panel will discuss how to incorporate social media and social networking strategies into your retail holiday promotion plans, ultimately helping you reap more profits.
You’ll learn the following:
- best practices around offering special holiday deals to your fans and followers;
- how to entice your fans and followers to see what’s new on your website, sign up to become a member and stick around to buy;
- how to create a holiday social media strategy; and
- so much more.
There will be a live Q&A session during the hour, so come armed with questions. You’ll be able to submit your questions directly to our panelists. We also encourage you to tweet about the event via the hastag #ROIWebinar.
Can’t wait to “see” you there!