In our fast-changing marketing world, a smart B-to-B practitioner keeps up to date by learning from thought leaders. While this used to mean reading business books and magazines, today it means blogs. We’ve all heard the stats about blog proliferation. A new blog launched every six seconds—or whatever. And there is no dearth of blogs on B-to-B marketing. So I would like to share my favorites, the blogs where I find inspiration, new ideas, and provocative stories, to keep the gray matter humming.
Here’s my list of six current faves.
The Point, by Howard J. Sewell. Howard is a seasoned lead generation pro, and a terrific writer. His blog is probably my most retweeted, as every post contains some useful nugget. Highly scanable, too, which is welcome. My recent favorite article is the amusingly titled “Sorry, But ‘How Many Touches Does it Take to Make a Sale?’ is No Longer a Valid Question.”
The Business Marketing Institute, by Eric Gagnon. Available as “Tuesday Marketing Notes,” these posts are meaty—more like book chapters than blog posts. Eric’s writing is always practical, action oriented, and a joy to read. No wonder—he’s the author of the single best book on B-to-B marketing, The Marketing Manager’s Handbook, now apparently out of print.
B2B Lead Roundtable Blog, by Brian Carroll, with additional contributors. Brian made an important point in his recent post Stop Cold Calling and Start Lead Nurturing. It seems so obvious that a robust lead nurturing effort reduces the need for constant lead acquisition, but is often overlooked. His organization also manages a thoughtful and wide-ranging discussion on the B2B Lead Roundtable group on LinkedIn.
Viewpoint: The Truth About Lead Generation, by Dan McDade. So refreshing, isn’t it, to cut through the hype and get to the truth? Dan’s interests are far-ranging, and he’s a master of content marketing (a blog, video chat interviews, white papers, book reviews, training videos), with no fluff. I was honored to contribute a guest post for PointClear last year.
B2BMarketingSmarts, by Susan Fantle. Susan being a first-rate B-to-B copywriter, it’s no surprise that her blog is both well written and full of insightful observations, examples, and success stories. Have a look especially at her six-step tutorial on writing great lead generation copy, beginning with her first step, which is about focusing in on the prospect’s pain point.
Matt on Marketing, by Matt Heinz, who runs a B-to-B agency in Seattle. Matt is a prolific writer, and assembles lots of helpful ideas from others, to boot. This blog is a treasure trove. What I especially like is his positioning as “sales acceleration,” which is, to my mind, where B-to-B marketing needs to be.
And what are your favorites? Do tell!
A version of this article appeared in Biznology.