Is Cuil Cool?

Perhaps the biggest announcement in the interactive space this week was from Cuil (pronounced COOL), a technology company that unveiled its search offering, also called Cuil. An old Irish word for knowledge, Cuil was developed by a team with extensive history in search.

Perhaps the biggest announcement in the interactive space this week was from Cuil (pronounced COOL), a technology company that unveiled its search offering, also called Cuil. An old Irish word for knowledge, Cuil was developed by a team with extensive history in search.

According to its press release, the company is led by husband-and-wife team Tom Costello and Anna Patterson. Costello developed search engines at Stanford University and IBM; Patterson got her training at Google where she was the architect of the company’s search index and led a Web page ranking team.

They refused to accept the limitations of current search technology and dedicated themselves to building a more comprehensive search engine. Together with Russell Power, Anna’s former Google colleague, they founded Cuil to let users “explore the Internet more fully and discover its true potential,” according to a company statement.

Cuil reportedly combines the biggest Web index — 120 billion Web pages — with content-based relevance methods, results organized by ideas, and complete user privacy. This is supposed to give users a richer display of results. It offers organizing features, such as tabs to clarify subjects, images to identify topics and search refining suggestions to help guide users to the results they seek.

The conversation about the search engine reached fever pitch in the blogosphere this week, with some experts saying Cuil should be taken seriously, and others saying it is a poor search engine with little relevance and technical issues.

I guess we’ll have to see what the future holds for the search engine. If Cuil does take off, then marketers may need to rethink their search engine optimization strategies. At present, however, it’s probably best to cool your heels. There are too many issues that will need to be addressed if Cuil is to make any sort of impact on search engine optimization.