With the holidays just days away, every email in my inbox and website in my browser has donned its ugly sweater and draped itself in tinsel. As always, I’m eager to get into the spirit too. Here are a few pieces of seasonal marketing I thought were particularly worthy of the Nice list.
Take a break from decking those halls and check them out!
Subject Line: No-paper-necessary gifts (Because you’re wrapped up in other things)
First up, Sephora. Proof you don’t need the red-green-white combo to bring the holiday cheer. Bright, colorful, and a clever subject line.And hey — two “wrap”-related puns.
Subject Line: A Bigger, Better Holiday Sale – 30% Off More Holiday Treats!
My next pick is this email from Paper Source. You can see there’s a little more content I cropped off, but the real star (as it should be) was the sale graphic in the top half. Eye-catching sale copy and clean, bright design, and a good choice of product (the “for _________” plate) to represent the goodies. If I have one slight criticism, it’s that at first open, I didn’t realize the writing was part of the plate and tried to click each cookie as if they were separate links! Perhaps a design oversight, but then again, it still got me to click.
Subject Line: A Gift For You: The Limited Edition Sophisticated Marketer’s Holiday Box Set
Because retailers can’t have all the holiday fun! Of course over at LinkedIn they’ve got good campaigns figured out. This email is short and sweet with fun copy (elf-approved!!!) and even better downloadable content. This really is a great gift for any marketer. And look at that elf! He’s just hangin’ out, doin’ Christmas. Aww.
Subject Line: Open for Christmas glow + EXTRA $10 off!
Bath & Body Works has a handle on pretty much every season. What got me on this one is their little advent-calendar Christmas delivery countdown on top (this has actually been a consistent addition since the holiday season started), the coupon code (PEARTREE), and the animation in the graphic, also included below.