Top 10 SEO Tools for 2019

Looking to improve your search engine rankings in 2019? Here are the top SEO tools that are sure to give you a competitive advantage.

SEO is not dead. Sure, the tactics have changed over the years, but SEO is still a very important marketing channel for nearly every business in 2019.

And to be effective with SEO, you must use the right tools.  That’s why in this article I’m going to highlight some of the top SEO tools for 2019.

1. Google Analytics and Google Search Console

These fist two SEO tools are a must. Google Analytics provides insight into the traffic your site receives. Google Search Console tells you if Google runs into any issues spidering and indexing your website.  Plus, these tools can be linked up so that your Google rankings data (impressions, clicks, click-through rate, average position, landing pages) can be reporting on within Google Analytics.

2. Screaming Frog

Screaming Frog is SEO software that will crawl a website to identify issues with its optimization. Get information on title tags, meta descriptions, H1s, site structure, broken links, response codes, and so much more. It’s the best tool to use when coming up with a plan on what needs to be fixed on a site.

3. Yoast SEO

Add this plugin to your WordPress site if you haven’t already. Use it for every page and post that is published on your site. It will allow you to optimize the title tag and meta description easily. It will even help you optimize the content on the page by suggesting where you should place the keyword phrase you’re trying to rank for in Google.

4. Keywords Everywhere

This is an amazing tool that most people don’t know about yet. It’s a Google Chrome extension that shows various metrics to help with your keyword research, such as:

  • Search Volume
  • Competition
  • CPC

The tool supports many different platforms like Google Search Console, Google Analytics, UberSuggest, and many others.

5. GTMetrix and PageSpeed Insights

Both of these tools should be used monthly to ensure the site is loading fast enough for users. They will scan the website to identify any slowdowns. They also provide suggestions on how to boost speeds across the site.

6. SEOSiteCheckup

Simply type your website URL into this tool and you’ll quickly get an automated SEO audit. This is a quick and easy way to find low hanging fruit to improve your SEO.

7. MarketMuse

To step up your content marketing game, consider using MarketMuse. It will analyze a page’s content and compare it to other sites with similar content. It will then give you information on how to improve yours to help you rank over competitors.

8. GroupHigh or Just Reach Out

Backlinks are still critical for SEO, but unfortunately there’s no silver bullet solution to getting links.  Great content is step one. Step two is identifying websites and influencers that would like to link to your content.  And that’s what GroupHigh and Just Reach Out can do. Both tools will help you find websites and influencers so you can build more links.

9. Bing Webmasters Tools

Yes, people do use Bing!  Plus, Bing Webmaster Tools is another great tool to get more insight into how you can improve your overall SEO.

10. Your Brain

At the end of the day, the most powerful tool for SEO is between your ears – your brain.  There’s no one tool that can give you everything you need to know so it’s up to you or the SEO expert you’ve hired to put all the pieces together and implement a solid SEO plan.

Want more tips on improving your SEO? Grab a copy of our Ultimate SEO Checklist.

SEO Tool How-To: Screaming Frog

Learn how to use Screaming Frog to find the most common SEO mistakes, so you can fix them and move on to other pressing matters.

If you’re like me, you like to get things done as quickly as possible, so you can move on to something else. That’s why I love using Screaming Frog’s SEO Spider.

Screaming Frog is a free application that has superior powers when it comes to delivering information about your website. Actually, it delivers more information than you really need for basic SEO work. That’s why in this how-to guide, I’m going to show you how to use it to find the most common SEO mistakes, so you can fix them and move on to other pressing matters.

How to Get Started — Download Screaming Frog

Go to Screaming Frog’s website, and download the SEO Spider.

After downloading it, click on the program to install it to your computer. Then open Screaming Frog and enter your URL at the top of the application screen.

Click start for it to crawl your website. The free version of the application crawls 500 URLs, so if you need to have more crawled, you’ll need to pay for the upgrade.

Once the tool has crawled your website, then it’s time to review the data. First, let’s take a look at any broken pages…

404s

Google hates directing its users to nonexistent pages. To ensure all of your pages are live, look down the “Status” column.

If you find any 404s, you can highlight the line by clicking on the number. This will allow you to either export or copy the information.

Page Titles and Meta Descriptions

Screaming Frog gives you information on missing, long or short page titles and meta descriptions. Google uses page titles and meta descriptions in the search results when showing its users what a website is about, so they are critical for encouraging people to visit your site.

For page title or meta description information, select the tab Page Titles or Meta Descriptions. You can also access them by clicking the hyphen at the end of the navigation menu, which drops another menu down.

Go through the list of URLs to look for page titles or meta descriptions that are too long, too short, or completely missing. An even easier way to find them is to look to the right of the application. It tells you how many of them don’t meet Google’s best practices.

Screaming Frog will show which URLs don’t meet the guidelines if you click on the issue. For example, if you want to see all of the URLs that have a duplicate page title, click on Duplicate.

You can then work off the list of URLs that come up, or you can highlight all of them to copy or export them.

Headers

Headers are important for user experience and telling Google what a page is about for indexing purposes. Screaming Frog will analyze your H1s and H2s for you.

Simply click on the H1 or H2 tabs along the top or the hyphen at the end of the tabs, just as you did to scan your page titles and meta descriptions.

Even if you just click on H1, you will receive information on H2s. You can click on any of the issues you want to review, such as Missing, Duplicate, Over 70 Characters, or Multiple to see the URLs where the headers are located.

Image Optimization

Optimizing images improves site speed and SEO. Screaming Frog analyzes image size, so you know which ones need to be decreased. It also tells you which ones are missing alt tags, which is a missed opportunity to incorporate your target keywords.

Additional Tips on Using Screaming Frog

Right click on any of the rows to see a drop down menu. This menu allows you to do more research on that URL, for example:

Along the top of the application, there are options to change the settings, export and run reports. I encourage you to play around with those settings, export some of the most important information for your site, or run a report on some of the biggest issues with your site. This way you can work on fixes without going back to Screaming Frog each time.

Want More Advice on Improving Your Site’s SEO?

Working on your site’s SEO is a good way to increase its ranking in Google’s search engine results pages. To get even more SEO tips, click here to grab our free SEO checklist.

5 SEO Tools to Maximize Rankings for Your Website

Unsatisfied with your website’s ranking? Don’t worry; Use these five tools to figure out what may be affecting your position on Google’s search engine results pages.

Unsatisfied with your website’s ranking? Don’t worry; there are many SEO tools you can use to figure out what may be affecting your position on Google’s search engine results pages. In just a few minutes, you could have a list of tasks to do that can significantly improve your site’s performance and optimization.

Before I go into the list of SEO tools you can use to maximize rankings for your website, I have to warn you that I’m not recommending that you use all of them at once. If you’re not familiar with the tools, then you will get overwhelmed very quickly. Start with the one that appeals to you the most, and once you’ve analyzed your site and made improvements with that one, you can move on to another one.  Every tool has it’s own pros and cons so I find it’s best to use them all separately to get the full picture.

With that out of the way, let’s get started with these amazing tools.

#1: Screaming Frog

If you’ve ever considered going through every page of your site to manually review them, don’t do it. You don’t have to when you use Screaming Frog. This tool saves time by not making you go through every page of your site only to find out the majority of them are fine. It alerts you to what you need to work on, such as:

  • Which title tags and/or meta descriptions are missing, duplicate, or too long.
  • Pages that don’t have a header (H1).
  • Any 404 pages.
  • Pages that have no internal links.
  • Pages that have too many internal links.

Screaming Frog gives you a snapshot of all the pages of your site, so you can get right to work on what needs to be fixed.

What’s the best thing about Screaming Frog? It’s free for up to 500 pages.

#2: Ahrefs

Ahrefs is your go-to tool for link analysis. Want to know your competitors’ backlinks? Just search their URL in Ahrefs and see all of their backlinks.

As you’re looking at other sites’ backlinks, take a look at yours to see if you have any low-quality, spammy sites with a link to your site. Google may be decreasing your ranking because of them, so it’s worth your time to reach out to those sites to ask for link removal or disavow them with Google.

Ahrefs also has a keyword research tool, so you can use that too to see if the keywords you’re aiming for are the right ones for your target audience.

#3: SimilarWeb

SimilarWeb has a free version, but you will likely want to splurge on Pro because you can get a lot more functionality. This tool will analyze your site based on the most important metrics that Google uses to rank sites. It will look at how well your site’s been optimized for certain keywords, backlinks, social media, site speed, traffic demographics, and so much more.

The Pro version allows you to see traffic trends, research keywords, and save results, so you can see how your website is improving over time with the work you’re doing to it.

#4: SEMRush

The team at SEMRush has developed this tool to be your go-to for everything. You know it, and it does it.

It will analyze how well your site’s pages are optimized, which keywords the site is ranking for, which pages are the most popular, how your social media is doing, your backlinks, the backlinks your competitors have managed to get, and of course, traffic information to understand if you have the right people coming to your site.

#5: Google Trends and News Dashboard

I know; I just listed two tools here. They go hand-in-hand, though. Google Trends is a powerful tool for people who want to publish content on news, trends, events, etc.

News Dashboard helps you see how well your site is reporting the news, missed opportunities, and what may be coming up to get ready for on your site. When you use these two tools together, you will be much more successful in reporting news as it happens.

Getting Started with SEO Tools for Maximizing Your Site’s Rankings

If you have the time to learn SEMRush, that is a good one to dive into since it has the most tools in one. However, it is a hefty tool, so if you’re looking to start with a bit of information to digest, go with Screaming Frog or SimilarWeb Pro first. You can then move on to Ahrefs for your backlink information.

Want more tips to improve your SEO? Click here to grab a copy of our Ultimate SEO Checklist.

5 SEO Tools Every Business Must Use to Be Successful

Peter Drucker famously said, “What gets measured, gets improved.” That’s true with everything, especially search engine optimization. There’s simply no way to improve your SEO results unless you’re using the right measurement tools.

SearchEd Note: Don’t miss today’s webinar with Phil Frost: “5 Rules for Winning in the New World of Search” where he’ll explain what you need to do (and what you need to avoid!) to get your website ranking high in Google!

Peter Drucker famously said, “What gets measured, gets improved.”

That’s true with everything, especially search engine optimization (SEO). There’s simply no way to improve your SEO results unless you’re using the right measurement tools.

What exactly do you need to measure? Just rankings right? Wrong! Rankings are just the tip of the iceberg when it comes to monitoring your SEO efforts. That’s why I put together this list of 5 tools that every business needs to be successful with SEO.

As you’ll see, each tool provides an answer to a critical SEO question. That’s the key takeaway. Regardless of the exact tools you use, you must be able to answer the five questions below …

1. Are Your SEO Traffic and Conversions Trending Up or Down?

You’ll notice the first question is not about your search engine rankings. More important than rankings is the amount of traffic and conversions (leads and sales) you’re generating from SEO.

To measure your traffic and conversions from SEO, you’ll need to install Google Analytics, a powerful and completely free website analytics tool.

Once Google Analytics is installed properly on your website, then you’ll easily be able to report on and see if your search engine traffic is trending up or down. Plus, when you set up conversion tracking (aka Goals), then you’ll see how many conversions were generated directly from your SEO traffic.

2. Can Google Index Your Website Without Errors?

Before your website has a shot at ranking on the first page, Google must first crawl your website and store it in the search engine Index. During this process to index your website, Google could run into errors.

For example, Google may find broken links or pages that take too long to load. Some pages may be inadvertently telling Google to not index them by using what’s called a “noindex” tag. Lastly, it’s even possible for a website to completely block the Google bot from crawling the website, which means no pages would ever show up in the search results!

To identify errors like this, make sure you set up your Google Search Console account (formerly known as Google Webmaster Tools). Once you set up your account, you’ll get alerts if Google finds errors on your website or if they issue your website a penalty that would hurt your rankings.

3. Are Your Rankings Improving?

First, it’s important to address a common misconception that all you need to do is check Google to find your rankings. I’ve talked to many business owners that check their rankings religiously by searching in Google.

Ever since Google started to personalize the search results, manually checking your rankings was no longer effective. In fact, it can be very misleading!