SEO in 2020: 3 Trends Marketers Can’t Ignore in the New Year

SEO requires a long-term mindset, and sometimes it’s better to ignore the daily noise and shiny new SEO objects. Of course, there are some trends you can’t ignore, and in this article I’ll highlight three important ones that will impact your SEO efforts in 2020.

Keeping up with changing SEO practices can seem challenging, because every day there’s news about a new tweak to the search engine algorithm, a new must-have tool, or some new technique to be mastered. SEO in 2020 will require knowledge of these three trends.

Just remember that SEO requires a long-term mindset, and sometimes it’s better to ignore the daily noise and shiny new SEO objects. Of course, there are some trends you can’t ignore, and in this article I’ll highlight the important ones that will impact your SEO efforts in 2020.

1. Use UX Design Principles to Improve Your Mobile SERP Rankings

Combining UX with the best SEO practices gives businesses a powerful combination to work with, when it comes to the mobile experience. SEO helps put your information in front of visitors when they are looking for the services you offer. Using UX design principles in the layout of your mobile site encourages visitors to “stick” on your site, rather than bounce.

Some ideas to keep in mind when it comes to UX include rearranging the site structure for more straightforward navigation, making the design clean and simple, and putting the essential information about the user’s interest above the fold. That means it should be front-and-center, as soon as they navigate to your mobile site.

Do not let a focus on logos and flashy advertising overwhelm the information your visitor wants. Make sure the font is large enough to be read without straining. Finally, optimize (AKA, resize) images so that they do not impact your mobile site speed. Your visitor does not want to watch a spinning icon for ages while your pictures struggle to load.

2. Capture User Attention Using Snippets

Zero-click searches have taken off over the past few years. Featured snippets and rich snippets on the front pages of Google make it possible for a user to have their question answered without having to click anything. In 2020, focus on making this new trend work for your business.

Optimize your website information by making it appear as featured snippets or rich snippets. Featured snippets are results that show up as a block of information at the top of SERPs, and rich snippets are enhancements to search engine listings, like business reviews, ratings, product prices, etc.

To get your webpage information to appear as a featured snippet or rich snippet, you should add structured data. Structured data is code that you can add to your website that tells search engines like Google exactly what is on your webpage. For example, you can use structured data to specify business reviews and ratings and product prices, as mentioned above. You can also use structured data to specify your business location, which helps with local SEO.

Long story short, add structured data to your site to improve your SEO in 2020.

3. Make Security a Priority When It Comes to Collecting Visitor Info

One of the hottest topics in 2019 was security, and this trend is not going away in 2020. Everyone is concerned about data security.

Many businesses fail to realize that attacks from hackers have an impact on how search engine bots access a website. Assaults on your site cause it to slow down and even prevents your page from showing up in search engines like Google. Visitors instead get a 404-error page, because the search engine can’t reference your page.

Monitoring for attacks, data theft by automated web scrapers, and other cybersecurity issues should be considered as part of your SEO strategy for 2020.

Summary of the 3 Important SEO Trends in 2020

SEO and UX are merging and both need to be considered, especially with your mobile website. Featured snippets and rich snippets continue to gain traction on Google’s first page and that means businesses must add structured data to their websites. Last but not least, website security should be a top priority in 2020, if it’s not already.

Want more tips to improve your SEO? Click here to grab a copy of my “Ultimate SEO Checklist.”

 

 

Top 10 SEO Trends for 2016

How people use the Internet is changing, and SEO experts must evolve to stay relevant. Last year was defined by the rising importance of mobile website optimization — and while that trend will continue, expect social media, apps and Google advancements to make increasingly large impacts on the SEO industry.

Google WordleHow people use the Internet is changing, and SEO experts must evolve to stay relevant. Last year was defined by the rising importance of mobile website optimization — and while that trend will continue, expect social media, apps and Google advancements to make increasingly large impacts on the SEO industry. Technology is moving at breakneck speed. That’s great news for ambitious businesses, but bad news for folks who’d prefer to maintain the status quo.

Looking ahead, we predict these 10 SEO trends will set the tone through 2016:

1. Quality video content will become more valuable than written content.
Content is king, right? Until now, written content has been the gold standard. Going forward, though, video content will become increasingly important, and 2016 may be the year it surpasses written content. That’s because video content — which can take the form of videos, animations, dynamic infographics and more — is much more engaging and shareable than text.

Not only are videos taking over social media and many of the most popular apps, but Google is also experimenting with embedding video ads within search results. The bottom line is that social media and mobile devices are the driving force in online interaction, and social media prioritizes user experience over traditional SEO signals. That’s why video may get a leg up.

2. Search queries will change as more people search the Web by speaking into their phones.
When searching Google for running shoes, a person might type “running shoes men” or “trail running shoes” into the search bar. But that same person would likely make a completely different query if speaking it aloud: “Find running shoes for men in Seattle.” Siri, Cortana, Alexa and Google Now — the digital assistants that are built into new smartphones — are changing the nature of online search queries. As a result, content that contains more colloquial and conversational long-tail keywords are more likely to be rewarded by Google’s ever-evolving algorithms.

3. Social media posts will be indexed by Google.
If you didn’t already believe that social media would profoundly impact search results, then you should believe it now. Google has already started to display Twitter and Facebook content in mobile search results. More social media platforms are expected to be similarly indexed throughout the next year, highlighting the importance of strong social media marketing to go hand-in-hand with SEO optimization efforts.

4. Deep links on apps will become as important as deep links on the Web.
Apps are tailor-made to thrive on mobile devices, and it’s not hard to believe that people may eventually use apps more than they visit websites. This is why Google started indexing apps, and it’s why more apps will be indexed throughout 2016. App developers can take advantage of this trend by creating sharable deep links that can be easily viewed and shared. Deep links are highly valuable for website SEO, and deep links on apps could soon be just as meaningful.

5. Local search results will become even more focused.
The proliferation of smartphones with GPS apps is driving search results to be increasingly local. Now, people have smart watches and other wearable gear equipped with that same technology. That’s why local searches are expected to become even more hyper-local as the year goes on. Want to find the best Italian restaurant near you? Coming soon, search results won’t be optimized by just city and state — they’ll be optimized by your street, neighborhood or district.

6. Real-time updates to Google’s search algorithms will keep webmasters and SEO experts on their toes.
Google usually rolls out its algorithm updates in large chunks. However, Google may start launching real-time updates to its Panda and Penguin algorithms, which were implemented to weed out thin and black-hat websites from the search rankings. Webmasters and SEO experts who already go the extra mile to stay ahead of the curve may not be significantly impacted by real-time updates, but nobody will be able to rest on their laurels if Google ups the frequency of its algorithm adjustments.

7. Top organic search positions may have diminishing returns.
Until now, a top ranking in organic search results guaranteed hefty amounts of traffic — but that was before standard results competed with video ads and social media posts for clicks. As Google places more dynamic and engaging content along with its top-ranked results — and as other search engines eventually follow suit — then those once formidable rankings may experience diminishing returns. This highlights the need to diversify SEO and social media efforts heading into 2016.

8. Google’s rich answers will make websites with unique or proprietary information more valuable.
Did you know that Google responds to more than one-in-three search queries with a rich answer? These automatic answers to people’s search queries appear to the right of the organic results, and they can completely negate any need to visit actual websites. Not only is this bad news for websites with content that’s readily available anywhere, but Google is working hard to make rich answers even more thorough. That said, websites containing unique or proprietary content could benefit greatly from rich answers, which typically include links to their sources of information. This is one more way for quality content producers to create success in SEO campaigns.

9. Page load optimization will matter more than ever.
Pages that load faster rank better in Google — that’s a known fact. In addition, large websites that load slowly may not be completely indexed by Google’s bots, effectively wasting your SEO efforts. But there’s more. Snappy, properly performing landing pages are more likely to gain traction on social media, while under-performing websites are more likely to have high bounce rates. Advertisers will also find that slow-loading landing pages are also prone to higher costs in Facebook because of the platform’s emphasis on quality user experiences.

10. Mobile website optimization will surpass desktop optimization.
Mobile Internet usage outpaced desktop Internet usage more than two years ago, and since then search algorithms have been shifting to reflect users’ priorities. We predict 2016 will be the year that mobile website optimization in certain industries will matter more than desktop optimization for overall SEO strategies. It’s not just website presentation that’s driving this seismic shift — it’s also the rising importance of apps and social media. Expect mobile optimization to not only surpass desktop, but to eventually leave it in the dust.

Want more SEO tips? Click here to get the Ultimate SEO checklist