On July 20, 1969, astronauts Neil Armstrong and Buzz Aldrin became the first humans to step foot on the Moon, while Michael Collins orbited from above in the Apollo 11 command module, Columbia. It was a historic and scientifically important moment, and sadly, there are conspiracy theorists who think it was faked. In Shutterstock’s latest iteration of its “It’s Not Stock, It’s Shutterstock” campaign — its first campaign in six years — the company both celebrates the Moon landing and makes the case for how, if it real wasn’t, Shutterstock has all the tools needed to recreate such a momentous event.
Aside from the video, Shutterstock created a specific page with all of its royalty-free images and video related to space and the Moon landing, and included an offer of 11% off image and video pricing, good through July 31. The stock image and video company’s Twitter account also shared a few tweets which point back to the page, and include relevant media that’s sure to catch someone’s attention.
— Shutterstock (@Shutterstock) July 17, 2019
Ad Age complied a list of 11 marketing campaigns that are riding the celebratory wave of the 50th anniversary of the Moon landing, ranging from Elysian Brewing to Dairy Queen and more. While a lot of the campaigns are just celebratory in nature and try to benefit from associating with the historically significant event, it’s interesting to see Shutterstock’s take on it.
While, yes, the campaign does celebrate the Moon landing, it also references the darker side of the story: Moon landing conspiracies. And honestly, Shutterstock’s products — royalty free stock images and video — line up well with the idea of staging/recreating an event. As the website copy reads:
We believe the Moon landing happened …
We’re just saying that if it didn’t, Shutterstock has everything you need to make it look like it did.
The campaign is clever, timely, relevant … but is it enough to get a boost in sales for the second half of the month?
Definitely check the Ad Age article I referenced above, and otherwise, leave a comment below about what you think of Shutterstock’s timely campaign!