6 Insider Secrets to a Winning Affiliate Marketing Program

Affiliate marketing has been a viable way to help build ancillary revenues by having someone else market your products. It’s generally cost effective and could involve little work. You can go about this through affiliate networks, such as Commission Junction or LinkShare, or simply start an affiliate program on your website and track sales and commissions with affiliate software, such as DirectTrack. Software costs could range anywhere from a few hundred to a few thousand dollars … depending on how robust you’d like your features.

Affiliate marketing has been a viable way to help build ancillary revenues by having someone else market your products. It’s generally cost effective and could involve little work.

You can go about this through affiliate networks, such as Commission Junction or LinkShare, or simply start an affiliate program on your website and track sales and commissions with affiliate software, such as DirectTrack. Software costs could range anywhere from a few hundred to a few thousand dollars … depending on how robust you’d like your features.

But before you start, make sure you know the critical elements to help grow your affiliate program:

1. Promotion. This is where you’re promoting your actual program on targeted locations, as well as recruiting affiliates to market your program. You’ll want to make sure you list your program on all the top affiliate directories, networks, forums, associations, bulletin boards, websites, listings and blogs (and, by the way, many of these sites are free!). You’ll also want to leverage free classified sites such as Craig’s List, as well as social marketing sites like LinkedIn, Twitter, Facebook and YouTube. And, of course, don’t forget to create powerful online press releases (free or paid) promoting the program’s launch and any other noteworthy milestones. Some of my favorite paid and free distribution services are free-press-release.com, PRlog.org, PRWeb.com and PRBuzz.com. You can also distribute these press releases through social marketing and bookmarking sites, including the aforementioned as well as Digg and StumbleUpon. There are many more cost effective ways to promote your program. Just be a strategically creative thinker and the sky’s the limit!

2. Site Awareness. It will be hard to promote your program to a site that doesn’t have a decent Web traffic rank or Web traffic (visits). If your site has poor traffic, a professional affiliate marketer will look at it as a lost opportunity. It will only make his job harder. So make sure to deploy SEO/SEM tactics to improve your site’s presence and traffic before you launch your affiliate program.

3. Online Store. Make sure you know which are your best-selling and most universally appealing products. Those are the ones you’d want to have in your affiliate program. You should also have varied price points. You don’t want to pick prices too low as, after the affiliate split, there won’t be anything left for your own profit. And you don’t want to pick prices too high, as most of these leads are cold, it will be a harder sell. A good range is generally $69 to $300, depending on the product and benefits.

4. Affiliate Rewards. Decide if you’re going to pay out per lead (CPL) or per sale. Decide if you’re going to have a flat commission rate or a tiered system. Do your competitive research and see what other, similar affiliate programs are paying out. You want to be competitive, as that, besides brand recognition, will be your two strongest areas of appeal to a potential affiliate. Some of the best performing programs on the Web are offering a commission of 25 percent of the product price. So do your due diligence for commission rates.

5. Analytics. Make sure you have a robust reporting system. You’ll want the ability to track underperformers and super affiliates, and reward OR incent accordingly. You’ll also want to know which creatives are performing the best and worst and, of course, how many sales and leads are coming in, as well as how long the lead is staying on the file and their lifetime value (sales).

6. Keeping In Touch. Top affiliate programs often have a newsletter or ongoing communication to keep their affiliates engaged … up-to-date on latest products being offered, special sales incentives, updates to program terms, and other newsworthy notes.

Affiliate marketing can help with most all of your online marketing objectives … lead gen, sales conversions, Web traffic, branding and buzz. Not having one could be detrimental to your business.

SEO Vs. PPC: 5 ‘Power Tips’ to Drive Organic Traffic to Your Website

OK, so you have a website. Blood, sweat and tears (as well as cash!) have gone into getting this thing up and running. You’ve used all your creative juices to get the words just right. And you added some nice graphics to make the site aesthetically pleasing. Now what? A website is of little use if nobody can find it. It’s kind of like having a telephone book ad with no contact information … it’s practically useless.

OK, so you have a website. Blood, sweat and tears (as well as cash!) have gone into getting this thing up and running. You’ve used all your creative juices to get the words just right. And you added some nice graphics to make the site aesthetically pleasing. Now what?

A website is of little use if nobody can find it. It’s kind of like having a telephone book ad with no contact information … it’s practically useless.

Mastering organic search ranking has proven to be a fundamental part of the online marketing mix. (By “organic,” I mean the “natural,” as opposed to “paid/PPC,” listing that appears when someone conducts a search on Google or other search engines. Optimal placement is typically within the first 20 listings or three pages.)

Search engine marketing (SEM) and search engine optimization (SEO)—the ability to increase your site’s visibility in organic search listings and refine the content structure on the site itself—are critical for market awareness and customer acquisition.

An eye-tracking study showed that about 50 percent of viewers begin their search scan at the top of the organic listing results. Other studies show that about 70 percent of Web surfers click on organic listings before they click on a sponsored link.

Don’t let your site get lost in the Internet Black Hole, when there are five simple ways to help boost your website’s traffic and optimization.

1. Create online buzz about your site, product or service. You can do this by generating free online press releases. There are distribution services on the Web that offer no-cost packages, sites such as PRlog.org, Free-press-release.com and others. You can also post a link to your news release to targeted social marketing sites like LinkedIn (relevant groups), Facebook, Twitter as well as high-traffic blogs.

2. Initiate a relevant inbound link program. Set up a reciprocal link page or blog roll (a listing of URLs on a blog, as opposed to a website) that can house links from industry sites. Contact these sites to see if they’d be willing to swap links with you—a link to your site for a link to theirs. Relevance, rank and quality are key when selecting link-building partner sites. Search engines shun link harvesting (collecting links from random websites that have no relevance to your site), so these links should be from sites that are similar in nature to your business.

3. Give Web searchers great content and a link back to your site. Upload original, “UVA” (useful, valuable and actionable) and relevant editorial to high quality content directories such as eZinearticles.com, ArticlesBase.com and Goarticles.com. There are also more niche directories that focus on topics like health and investing. This is a great way to increase market awareness, as well as establish an inbound link to your site. Content should be targeted to the directory and audience you want to get in front of. There is also a syndication opportunity, as third-party sites may come across your article when doing a Web search and republish your content on their own websites. As long as third parties give your site editorial attribution and a link, getting them to republish your content is just another distribution channel for you to consider. For more information how to effectively master content marketing, search engine algorithms and Google updates, read my blog entry titled, “Is the ‘A’ in SONAR (article marketing) still a viable tactic with search engines and the Farmer/PANDA updates?

4. Website pages should be keyword-rich and related to your business.
Make a list of your top 10 to 15 keywords and variations of those words and incorporate them into the copy on your site (avoiding the obvious repetition of words). Search engines crawl Web pages from top to bottom, so your strongest keywords should be in that order on your home page and sub-pages (the most relevant on the top, the least relevant on the bottom).

You’ll want to do the same for your tagging. Make sure your title tags (the descriptions at the top of each page) and meta tags are unique and chock full of keywords. And your alt tags/alt attributions (images) should have relevant descriptions, as well.

5. List your site in online directories and classified sites by related category or region. This is an effective way to increase exposure and get found by prospects searching specifically for information on your product or service by keyword topic. Popular directories (like Business.com) typically have a nominal fee. But there are many other directories and classified sites (like Dmoz.org, Info.com, Superpages.com and Craigslist.org) that are free and can be targeted by location and product (offer) type.

Most important, before you start your SEO initiatives, don’t forget to establish a baseline for your site so you can measure pre- vs. post-SEO tactics. Upload a site counter (which counts the number of visits to your website), obtain your site’s traffic ranking at Alexa.com or Quantcast.com, or get your site’s daily visit average (from Google Analytics or another application)—and then chart your weekly progress in Excel.

Understand that with organic search, it may take several months for a site to be optimized and gain search engine traction … so be patient. You will eventually see results. And if you set up your website correctly to harness the surge of traffic you will receive, you can also monetize the traffic visits for lead generation or sales.