Be Like Uber and Shake Things Up

There are still some who grumble over Uber, but it seems like the transportation network company simply “don’t got time for that!” Why? Well, when puppies and kittens aren’t being ubered around, venture capitalist investors are taking rides and listening to startup pitches. You know, Uber being Uber.

There are still some who grumble over Uber, but it seems like the transportation network company simply “don’t got time for that!” Why? Well, when puppies and kittens aren’t being ubered around, venture capitalist investors are taking rides and listening to startup pitches. You know, Uber being Uber.

On April 28, I received the following email with the subject line: “Tomorrow, your big idea could win $10,000.”
Uber Pitch Email for Philly Tech Week
Uber Pitch Email for Philly Tech Week
I don’t have any ideas packed away for a startup, but I found the partnership of Uber with Philly Tech Week to be fascinating. I clicked through on the “I’ve Got An Idea” call-to-action button, which took me to the Uber Newsroom, and provided the following details for how #uberpitch was going to work on Friday in Philadelphia:

Uber Pitch How-To for Philly Tech Week
Better yet, the VC folks riding around for #uberpitch were all active on Twitter, sharing photos and snippets of what was being pitched.

https://twitter.com/Uber_Philly/status/726139217504550915

I’m curious to see who delivered the winning pitch, but moreso, I love seeing such a creative take on pitching a startup. Sure, we have Shark Tank, but for anyone who knows Philly, we’re a city with a strong entrepreneurial spirit.

I’ve watched friends raise up companies from their apartments, gradually growing them into rented offices and creative careers (I’m looking at you Cipher Prime). I’ve also watched friends put every ounce of effort into a dream, to only then see it fade when it didn’t or couldn’t take off. And we’re a city who loves to love Uber.

So for Uber to select Philly as one of the #uberpitch cities was not only a great partnership idea, but another way to show that the car company differentiates itself from your typical car service.

Much like people who found a startup, Uber doesn’t want to be categorized as just one thing. It’s a company that differentiates itself from the competition, sometimes goes out on a limb to be fun and funky, and is 100 percent the kind of company every marketer can learn something from, and should pay attention to. (And, yeah, I dig its email creative, too!)