Last month, we had our first roundtable of the year; a night for financial services marketers.
— Justin Garrett (@jggnyc) February 8, 2017
And you know it’s a good night when we get Melissa, aka Sass Marketing, on camera raving about the event.
So on April 6 at the Kitano Hotel in New York City — and for the first time ever with this particular group — we will be hosting a roundtable for the travel and hospitality industry.
As we’ve learned more about this vertical, we’ve realized travel and hospitality marketers face myriad challenges unique to this industry regarding customer engagement. They face “competition” from partners and service providers, not to forget disruptors. Most serve B-to-B and B-to-C customers with significantly different expectations and needs. And it’s crucial that the mobile and digital experiences they provide are outstanding, because travel consumers are on the go and one click away from another option.
That night we’ll share the room with 50 marketers from hotels, airlines, cruise lines, casinos, tourism boards and more, as our panel discusses issues such as:
- The importance of differentiating oneself from the competition while creating relevant experiences for their varied customers
- Perfecting the balancing act of customer engagement strategies across channels
- Some of the best ways to adjust marketing to meet today’s digital and mobile realities
- How to plan for analytics and MarTech initiatives that can ensure relevance in their communications
All discussions during the night will be off the record, to ensure speakers and attendees can share ideas freely all evening — during networking, as well as during the roundtable discussion.
And of course, there’ll be free drinks, lots of opportunities to meet and chat with attendees and presenters, and a great dinner!
I’m excited to be in NYC that night to meet the folks behind some of the most fun (come on, we all know travel is cool) marketing out there.
Joining me is Ginger Conlon, our special events advisor:
Melissa Ward of Sass Marketing:
If you’re in travel marketing and can be in NYC on April 6, this is going to be a great chance to meet other people who do what you do in companies like yours. Compare notes, get new ideas about what’s working and what’s a problem for your peers, and hear a great panel talk about what they’re doing in the space.
I hope to see you there! Click here to register.