Our First Roundtable for Travel and Hospitality Marketers

Last month, we had our first roundtable of the year; a night for financial services marketers. Next month, for the first time ever, we’re doing the same thing for the travel and hospitality industry, and if you’re a part of that industry, you won’t want to miss this VIP event!

Last month, we had our first roundtable of the year; a night for financial services marketers.

And you know it’s a good night when we get Melissa, aka Sass Marketing, on camera raving about the event.

So on April 6 at the Kitano Hotel in New York City — and for the first time ever with this particular group — we will be hosting a roundtable for the travel and hospitality industry.

As we’ve learned more about this vertical, we’ve realized travel and hospitality marketers face myriad challenges unique to this industry regarding customer engagement. They face “competition” from partners and service providers, not to forget disruptors. Most serve B-to-B and B-to-C customers with significantly different expectations and needs. And it’s crucial that the mobile and digital experiences they provide are outstanding, because travel consumers are on the go and one click away from another option.

That night we’ll share the room with 50 marketers from hotels, airlines, cruise lines, casinos, tourism boards and more, as our panel discusses issues such as:

  • The importance of differentiating oneself from the competition while creating relevant experiences for their varied customers
  • Perfecting the balancing act of customer engagement strategies across channels
  • Some of the best ways to adjust marketing to meet today’s digital and mobile realities
  • How to plan for analytics and MarTech initiatives that can ensure relevance in their communications

All discussions during the night will be off the record, to ensure speakers and attendees can share ideas freely all evening — during networking, as well as during the roundtable discussion.

And of course, there’ll be free drinks, lots of opportunities to meet and chat with attendees and presenters, and a great dinner!

I’m excited to be in NYC that night to meet the folks behind some of the most fun (come on, we all know travel is cool) marketing out there.

Joining me is Ginger Conlon, our special events advisor:

Ginger Conlon, Target Marketing Group Special Events Advisor

Melissa Ward of Sass Marketing:

Netflix Brings the Gore to Billboards

Taylor Knight:Taylor KnightAnd a whole room full of top marketers in the industry — already we have attendees confirmed from CzechTourism, Denihan Hospitality Group and NoMo Soho.

If you’re in travel marketing and can be in NYC on April 6, this is going to be a great chance to meet other people who do what you do in companies like yours. Compare notes, get new ideas about what’s working and what’s a problem for your peers, and hear a great panel talk about what they’re doing in the space.

I hope to see you there! Click here to register.

Dinner Next Week in NYC for Financial Services Marketers

I’m hosting a dinner in New York next week for financial services marketers. This is something we’re working on doing more often. A chance for our readers to meet up with people in similar jobs and companies, have dinner, hear from an expert panel, and get some of their questions answered by peers in the field.

Brent Reinhard, Chief Marketing Officer - Chase Business Banking, JPMorgan Chase & Co.
Brent Reinhard,
Chief Marketing Officer – Chase Business Banking,
JPMorgan Chase & Co.

I’m hosting a dinner in New York next week for financial services marketers. This is something we’re working on doing more often. A chance for our readers to meet up with people in similar jobs and companies, have  dinner, hear from an expert panel, and get some of their questions answered by peers in the field.

We have a great lineup for that panel discussion, too: Brent Reinhard, CMO of Chase Business Banking; Lizzie Massey, SVP, Marketing Products, Synchrony Financial; and Cortney Klein VP, Director of Advertising and Communications, WSFS Bank.

Lizzie Massey, SVP, Marketing Products, Synchrony Financial
Lizzie Massey,
SVP, Marketing Products,
Synchrony Financial

The actual discussion will be off the record, so don’t expect to read about it here afterwards. But what I hope we can accomplish is for the marketers in that room to be from fairly similar businesses — large banks, credit card companies, insurance companies, etc. — and be able to talk about the similar issues and opportunities they face, as well as benefit from each others’ expertise.

I hope they’ll make connections, both personal and in their ideas.

Cortney Klein, VP, Director of Advertising and Communications, WSFS Bank
Cortney Klein,
VP, Director of Advertising and Communications,
WSFS Bank

If that sounds like you, check out the website and register!

If you’re not in enterprise financial services, don’t worry, we’re going to be doing more of these in the future for different industry verticals.

When we do yours, what would you like to see from it?