Brand leaders in 2018 are obsessed with the customer experience.
It’s one of the major themes we’ve seen this year among the most successful marketers: The customer’s experience is your brand — far more so than anything you say in media, paid or earned. If you don’t deliver a great omnichannel experience for your customers, your brand is going to suffer.
So what goes into creating those experiences from the point of view of a CMO or brand leader?
On June 28 at the All About Direct Marketing virtual conference, we’re going to delve deep into that across many sessions, including keynotes with brand leaders from two top American brands.
TD Bank CMO Talks Marketing Leadership
You may have heard TD Bank CMO Patrick McLean on the Marketing Garage podcast. In the afternoon keynote, we’ll go deeper into how McLean and TD Bank build those experiences, and what it takes to be a marketing leader today and in the future.
Xfinity Brand Leader Creates Customer Experiences at Enormous Scale
But before that, to kick off the show, we’ll be talking to Comcast Xfinity SVP of Brand Marketing Todd Arata about how Xfinity connects with customers one-to-one at enormous scale as their cable offering has expanded to one of the largest in America. It’s a challenge Comcast is meeting with technology, strategy and out-of-the-box thinking, and we’ll discuss how they make that happen.
And More Marketing Strategy and Insights!
Beyond those star keynotes, the schedule is packed with great sessions:
- Lily Harder of MinTel will tell attendees how to get audience engagement in the digital age
- The Brandful Marketer Julia Gometz will talk about how brands can prevent employee disasters like we’ve seen with Sarbucks and United
- Duane Foster of Yext will tell you how to market to the smart home
- And a panel of E.U. experts will run down the impact of the first month of GDPR.
It’s a stacked agenda, we’ve been working hard on it, and I hope you’ll stop by to hear them all for yourself at the 2018 All About Direct Marketing virtual conference.