3 Examples of Social Media-Worthy Outdoor Advertisements

It’s important to see how social media enhances outdoor advertising and vice versa. Many companies are making their ads more “shareable” and social-media friendly. Here are three examples of social media-worthy outdoor advertisements.

Many look at the relationship between outdoor advertising and digital advertising as combative. We already know that out-of-home advertising works (here’s why). However, it is important to see the ways that the digital world enhances traditional ads and vice versa.

Think about it. New York City is the most photographed city in the world. Times Square explodes with colorful billboards and signage, both day and night. People flock to the displays, while taking pictures with their phones and sharing them on the web for the world to see. When advertisements are usually clever or visually appealing, viewers want to take pictures to share with their friends and followers.

Because of this, many companies are actually making their outdoor ads more social media-friendly and “share-worthy.” By being eye-catching, artistic or allowing for viewer participation, many advertisers are connecting traditional advertising with social media.

Here are three examples of advertisements that use social media “share-ability” to be more appealing or broaden their reach:

1. Delta Airlines x Tinder = The ‘Dating Wall’

Tinder and Delta Airlines teamed up to create the ultimate outdoor advertisement for social media use. The “Dating Wall,” located in Brooklyn, was comprised of images of popular travel destinations. The point? Audience members were meant to take selfies with one of the destinations as the backdrop and upload it to Tinder, creating a much more eye-catching “Tinder pic.” This campaign promoted both brands in a fun way that allowed viewer participation via social media.

2. Spotify’s ‘2018 Goals’

For its “2018 Goals” campaign that took place in 2017, Spotify used humor to appeal to its audience. The streaming company was able to use users’ listening habits to create a memorable series of hilarious and relatable outdoor ads. The campaign attracted both real-life and Internet attention, because they’re the perfect ad to share with a friend for a good laugh.

3. ‘David Bowie Subway Takeover’

social media-worthy outdoor advertisements

social media-worthy outdoor advertisements Bowie pic

Spotify is a champion of memorable ads. In 2018, the company set up a month-long art installation in an NYC subway station to celebrate the late David Bowie. The campaign featured both a photo-worthy portrait of the star and information about what he loved to do in NYC. Soon, photos of the art quickly popped up all over social media. This ad was especially appealing, because it made a normally mundane spot much more interesting.

There’s Nothing Sexy About Email

I get pitches constantly — that’s the nature of this gig — and a recent one for an email infographic caught my eye. The subject line was cute, claiming email looked sexy for its age. Email is 46 years old … and in my opinion, it’s looking a little rough around the edges.

I get pitches constantly — that’s the nature of this gig — and a recent one for an email infographic caught my eye. The subject line was cute, claiming email looked sexy for its age.

Email is sexyEmail is 46 years old … and in my opinion, it’s looking a little rough around the edges.

Now don’t get me wrong, email is a workhorse. But it’s a workhorse that most of us dread, or are addicted to, or dread our addiction to it. Frankly, almost all of us have a complicated relationship with email.

And our inboxes? Talk about unwanted bloat. How many times have you or a colleague cheered triumphantly when reaching Inbox Zero … just to have a flood of pointless communiqués fly in and muck everything up again?

Sometimes it feels like Email is an overly dressed cougar at the bar, scanning the crowd for some young hottie. But time and time again, Email comes up against Slack, social media, and the countless other mobile messaging apps (those seriously seem to spawn at freakishly high rate).

And well, those other communication forms seem to win out, more than often. Email is what you send to your boss … to your parents. But in the world of Snapchat, Tinder and WhatsApp, well that’s how you’re contacting your BFF or weekend hookup.

Barnie textingWow … that analogy really went there.

Bottom line: Don’t say Email is hip, fun and sexy because you’re trying to say 46 is hip, fun and sexy. We don’t need to be told that (duh, it’s obvious), and honestly, the comparison falls flat because Email just ISN’T.

Ray Tomlinson may have sent the first email in 1971 (followed by Gary Thuerk sending the first mass marketing email in 1978), but I don’t think we’re going to find a replacement anytime soon — especially for work purposes. That said, I wonder where our customers are going to be in five years, and how they’ll want to be contacted. We’re already seeing a shift now with mobile and social … so what’s next?

You tell me marketers! And in the meantime, I’m going to prep for my birthday this week and read a few more hundred emails.