Some days I seriously wonder how humanity got this far in the world. I call those my cranky days, and yes, the past week has been full of them as people unload socially on the new Starbucks “Unity” cups.
Let’s look at the cup in question:
Friends, baristas, and customers drawn in one continuous line—reminding us we're all connected. 💚 pic.twitter.com/qspqJc8KWB
— Starbucks Coffee (@Starbucks) November 1, 2016
Okay, so that’s a nice message, and the design is pretty neat. Plus I really like green.
However, others feel VERY DIFFERENTLY about these cups. Let’s take a look at some tweets:
I really don't like the new green holiday cups at Starbucks… #TeamRedCup
— Hayley ❁ (@Hayley_Elaine34) November 2, 2016
Fine … nothing really wrong with preferring last year’s design (though she might be in the minority, based on the hullabaloo from 2015 over the red cups).
— James Wood (@JimEWood) November 1, 2016
I’m half-hoping he’s being sarcastic …
The following tweet was deleted, but not before CBS News included it in its article about the uproar over the new cups:
— me (@ash_guid) November 2, 2016
Seriously? These cups are giving you anxiety? Try scaling a wall of looming deadlines while planning a business trip to Lisbon (more on that below).
Ummm … political? Say what?
But everyone can chill out, because on Nov. 4, Starbucks announced the red holiday cups would return on Nov. 10, and better yet:
… Customers who buy one holiday beverage and can get another one free* to share at participating Starbucks stores in the U.S. and Canada November 10-14 from 2-5 p.m.
There? Happy yet?
Look, here’s the deal: The 2015 freakouts over the red cups and now the outrage over the green “unity” cups from Starbucks is a reminder that humans are fickle, when they don’t like something many of them will voice their distaste, and social media helps magnify this 1,000-fold.
And I know not everyone feels the way as the folks who tweeted above do … but still. There’s a lesson to be learned here for marketers. I’m not saying you can’t make changes … just be prepared.
Oh hey, so I mentioned Lisbon? Well that’s because I was invited to be a speaker for the 2016 Web Summit!
I’m super excited about the experience to moderate a session on video with Suchit Dash of Dubsmash and Michael Litt of Vidyard, host a fireside chat with Youtube star Meredith Foster, attend numerous speaker dinners, help judge the PITCH startup competition, and attend countless sessions from some of the smartest people on the planet.
You can follow me on Twitter as @Sass_Marketing, as well as on Instagram as Sass_Marketing to keep an eye on all that Lisbon has to offer — I’ll be back stateside Nov. 14, but will be taking that week off from the blog. You know, jet lag and all that, but I’ll be back and posting Nov. 22.
Until then, thcau!