Video accounts for 50 percent of all mobile data.
Experts are predicting that geo-targeted mobile marketing will be the hottest trend for 2014. A large majority of mobile advertising focuses on location, as this is one of the biggest advantages to utilizing this type of marketing. Along with geo-targeting comes a ton of great reasons to include video into your marketing mix if you haven’t yet. This week’s blog will give you some insight on some of the benefits of using geo-targeted mobile marketing.
Remember the first day of college when you tried to get to your classes by reading a map? Remember the embarrassment of entering the class late? If you could have had a more efficient way to navigate to your classes, I’m sure you would have used it. If you were an administrative decision maker for the same school, you would find data used by those same lost students helpful in planning the flow of traffic for your next event.
Businesses inside of malls are now offering banner related ads in part of their targeting. Many of these retailers are including a directory to the their searched stores making them easy to find as well as dangling a bunch of carrots in front of their retail noses. You can forget about having to look for the kiosk that shows the “You are here” arrow. Mobile marketing not only helps with ROI, it also helps maintain customer retention by offering easy-to-find sales and store location, the shopping experience just got easier.
Apps like Vine and SnapChat are making a killing on posts with advertising. Businesses like the Gap encourage their visitors to use these types of apps to shout out “cool” finds while visiting their stores. With the idea that you can send and receive information about sales while you’re on the go it seems that this is really going to make some waves at the cash registers.
What good is advertising when you are physically on the move? The cell phone is the perfect solution to people on the go who don’t want to carry a ton of direct mail, newspaper coupons etc., while they shop.
This type of data is collectable and can be monitored, measured and maintained with the help of Google Analytics.
While they have been predicting the use of mobile marketing as the hottest tool next to the Ginsu Knife, this year will prove to be one of the biggest uses of mobile marketing.