12 Overlooked Ways to Help Your Video Rank Higher on YouTube

YouTube is currently the second largest search engine on the Internet. With 1 billion unique monthly visitors watching YouTube videos, enabling your marketing videos to rank higher can lead to more people discovering you, drive traffic to your website or landing pages, build your mailing list, and sell more products and services. There are a dozen often overlooked ways you

YouTube is currently the second largest search engine on the Internet. With 1 billion unique monthly visitors watching YouTube videos, enabling your marketing videos to rank higher can lead to more people discovering you, drive traffic to your website or landing pages, build your mailing list, and sell more products and services. There are a dozen often overlooked ways you can help your video rank higher on YouTube, and today we’ll quickly dissect them.

(If the video isn’t just above this line, click here to view it.)

Today you’ll learn how these steps will help your video rank higher on YouTube.

  • The importance of encouraging viewers to add your video to their playlists and how that builds social signals
  • Why you need an authoritative YouTube channel
  • Uploading new videos regularly helps you rank higher
  • Monitor and reply to comments promptly
  • Ideas to get more video views
  • Create quality content so your viewers watch more of your videos
  • Annotations can help keep viewers on your video
  • Using “in video programming” to showcase other videos
  • Why “Likes” are a good thing (and how to get more)
  • Why you should embed your videos on websites, blogs, articles or even a press release
  • and more

If you have additional tips to add to this list of strategies to make videos rank higher on YouTube, please share them in the comments section below.

If you missed it, check out our last blog post: “Top 10 Ways to Improve YouTube Video Search Ranking.”

Top 10 Ways to Improve YouTube Video Search Ranking

YouTube recently announced reaching a new milestone of 1 billion unique monthly visitors, or 15 percent of the planet. Those kinds of numbers are why you want your videos to be found organically on YouTube. Today, we turn the subject to inbound video direct marketing and how to attract traffic to your videos on YouTube. You’ll learn about 10 tools

YouTube recently announced reaching a new milestone of 1 billion unique monthly visitors, or 15 percent of the planet. Those kinds of numbers are why you want your videos to be found organically on YouTube. Today, we turn the subject to inbound video direct marketing and how to attract traffic to your videos on YouTube. You’ll learn about 10 tools that can lead to clicks to your landing page and the opportunity for you to convert that video viewer into a paying customer. Using these tools, you can:

  • Drive traffic to your website or landing page
  • Build your mailing list
  • And sell your products or services

(If the video isn’t just above this line, click here to view it.)

There are several factors that will influence how your video will rank on YouTube, or if it will make the “related videos” or “recommended videos” list. Today’s video suggests ten of those factors, such as:

  • How speech-to-text conversion technology means you need to use your keywords in your voice-over script
  • The importance of including your transcript for closed captioning (with broader implications of improving your search ranking)
  • Loading your description with long-form direct marketing copy
  • Encouraging social signals, and more

Today’s list is just the beginning, and in our next blog, we’ll dive even deeper into some of the often overlooked tactics that can help your video rank higher on YouTube.

If you’ve identified tools and techniques that have helped your videos rise to the top in YouTube rankings, please share them below so other direct marketers can learn what’s worked for you.