Technical vs. Creative: Who Should Manage On-Page SEO?

“Good fences make good neighbors.” That is a line from Robert Frost’s early 20th century poem “The Mending Wall,” and it’s also a relevant philosophy when determining who’s responsible for your on-site SEO.

“Good fences make good neighbors.”

That is a line from Robert Frost’s early 20th century poem “The Mending Wall,” and it’s also a relevant philosophy when determining who’s responsible for your on-page SEO.

Whoa — sounds like quite the leap, right? Not really. Frost’s poem is about two neighbors who, despite having no livestock or overhanging trees, meet each year to repair a stone wall that separates their properties. One neighbor implores the other to give up their annual ritual, while the other simply repeats,

“Good fences make good neighbors.”

The full meaning of Frost’s poem is up for interpretation. The neighbors carry out their task of reinforcing the barrier between them. But in doing so, they collaborate and work together. They meet at an agreed upon boundary and debate without conflict. Then they go on, maintaining their separate lives, one as a pine tree grower and the other as an apple farmer.

How does this apply to your website’s on-page SEO? Read on, and I’ll explain.

SEOs and Content Creators: Farmers of Different Crops

Farming isn’t just a career path — it’s a lifestyle choice. You can draw many general similarities between farmers, such as they love working outdoors, they enjoy living in the country and they like to work with their hands. They appreciate the cycles of growth and harvests. They are experts at monitoring, analyzing and adapting to produce the most bountiful crops.

Similar things can be said about people who work in SEO. They’re tech savvy and prefer constantly evolving, fast-paced environments. They enjoy the rush of earning high-ranking search results. They tend to be balanced creatively and analytically; they don’t shy away from complex data, yet they’re artistic enough to understand how websites, social media pages and other online assets could be made more engaging for visitors.

Look closer, though — especially at SEO marketers and webpage content creators — and they are far from mirror images.

Author: Phil Frost

Phil is Founder and COO of Main Street ROI. Phil leads the company’s operations and is primary creator of Main Street ROI’s marketing training programs. He is an expert in search engine marketing, website analytics, and sales funnel optimization. Phil’s marketing thought leadership has been published on Forbes.com, Inc.com, MSN.com, and many other major business media outlets.

Phil earned his Master of Engineering Management degree from Thayer School of Engineering and Tuck School of Business and his Bachelor of Arts and Bachelor of Engineering degrees from Dartmouth College. While attending Dartmouth, Phil started every game on the varsity football team as the defensive safety.

Want more SEO tips? Get your free copy of Phil’s Ultimate SEO Checklist. Want more AdWords tips? Get your free copy of Phil’s Ultimate Google AdWords Checklist.

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