There’s a lot of loose talk around the potential for AI to change the nature of the marketing game, but beyond the buzz it can be hard to tell exactly how marketers will be using it to improve their businesses. In a series of video Q&A’s, marketing AI practitioner and BrainTrust Insights co-founder Christopher Penn will explain how marketers can actually use AI.
Penn will be leading the keynote session at the FUSE Digital Marketing Summit this November.
Check out Penn’s previous videos:
Q: Early on, what data-related problems will AI solve for marketers?
Q: What marketing processes or tasks do you expect AI to help speed up or eliminate?
A: “The answer to this question is maddeningly vague, yet incredibly specific — and that is anything that is repetitive. Artificial intelligence, machine learning specifically with all of its categories (deep learning, reinforcement, learning, etc.) is really good at learning repetitive processes. So anything that you do in marketing is a candidate for replacement by AI if it’s a repetitive task.”
“Consider the process of, for example, scheduling social media posts. This is a very repetitive thing. At BrainTrust Insights, we use code that I wrote to help with a lot of the analysis of what content to share and the creation of the files to batch upload for the framework of social posts.”
“I have worked at other firms where there’s some poor person, usually the most entry level person, who is copying and pasting between spreadsheets for clients or customers for their social media, which is a soul crushing job. That is 100% up for grabs for machines to take over. And rightfully so — it’s really not work that helps leverage the true power of the human mind. Reporting is another candidate for AI. Have you done this job before” Sure, have: copy paste, copy paste, copy paste. That’s a candidate for AI to speed up or eliminate entirely.”
Hear Penn’s full answer to the question of what tasks AI will speed up or eliminate for marketers in the video above.
See Christopher Penn present the keynote session Using AI & Deep Learning to Generate Marketing Results at the FUSE Digital marketing Summit.