Travel Marketing in the Internet Age (2016 IMV Virtual Conference Session)

The savvy traveler of the 21st century expects more from everything: the booking experience, the transportation, the destination and the overall experience, and they’re not afraid to vote with their dollars. So how can the marketers within the travel and hospitality industry best respond to their customers?

Marketing to Travelers in the Internet Age

Check out this webinar, originally offered as a session at 2016 Integrated Marketing Virtual Conference.

Gone are the days where a family would go to their trusted travel agent for help planning their annual summer vacation. Instead, with the rise of travel research and bookings on the Internet, the US Labor Department has forecasted a 12 percent drop in travel agent jobs by 2024. And that’s not all that’s changing.

The savvy traveler of the 21st century expects more from everything: the booking experience, the transportation, the destination and the overall experience, and they’re not afraid to vote with their dollars. So how can the marketers within the travel and hospitality industry best respond to their customers?

Listen to our roundtable panelists as they discuss:

  • Why mobile is important, from social media marketing to trip booking
  • The intersection of travel and technology
  • How marketers can lean on the people doing the travel through user-generated content and influencer marketing
  • And much more!

Click above to view this webinar today!

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