Does Your Web Site Have Performance Issues?

According to just-released data from JupiterResearch (www.jupiterresearch.com), your Web site may not be performing as well as you think it is. And, these performance issues may be causing lost sales.

According to just-released data from JupiterResearch (www.jupiterresearch.com), your Web site may not be performing as well as you think it is. And, these performance issues may be causing lost sales.

According to statistics released by John Lovett, a senior analyst at New York City-based JupiterResearch‑at a panel given at the Internet Retailer Web Design08 conference last week in Miami‑ 48 percent of 121 executive at business-to-consumer companies surveyed by the search firm last October said that their peak traffic and/or unexpected load caused performance problems on their Web sites in the prior 12 months.

In addition, 40 percent experienced an unplanned outage of their primary Web site, and 38 percent said content or images failed to render.

But that’s not all.

According to the research, 29 percent of responders said transactional application experienced problems or downright failed; 25 percent said certain areas around the country did not have access to the Web; and 22 percent said their customer relationship management systems were down during business hours.

Finally, only 14 percent of business-to-consumer decision-makers claimed no performance issues.

Are you having performance problems? Do you know? Its probably a good idea to find out.

To do this, JupiterResearch’s Lovett recommended using performance monitoring options such as Web site and application monitoring tools (from companies such as AlertSite (www.alertsite.com), Gomez (www.gomez.com), or Keynote Systems (www.keynote.com); content delivery networks (from companies such as Akamai (www.akami.com), CDNetworks (www.cdnetworks.com) and EdgeCast (www.edgecast.com); or customer experience management tools (from companies such as Coradiant (www.coradiant.com) and Tealeaf (www.tealeaf.com).

There is a lot to choose from out there, so tread carefully. Do your research, find out which tools are best for your company, and then take the plunge

You’ll never know how much business you may lose from performance issues without them.

Author: Melissa Campanelli

Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

5 thoughts on “Does Your Web Site Have Performance Issues?”

  1. From the last line of that article…obsequies (n) (plural only) funeral, Funeral rites. Hmmm…

    We have done some implementations of Tealeaf and it is actually a great solution for determining where things go sour on your site (where people get hung up, bail out, get misdirected, etc.) because it can retrace and interpret everything that a site visitor does. This is more of a “user experience optimization” tool that can help with site layout, structure and design. It is less about network performance, though it could pinpoint places where your site bogs down calling remote apps.

    Cheers!

  2. Wonderful idea!

    How about this? We are looking for questions from readers about issues they are facing, and then turning to experts for advice. We publish both questions and answers in our print pub. Could we ask a question such as "I am starting a Web business and trying to choose a web hosting company. Which ones are reccommended and why? And, what are some things to look for?"

    Or something like that?

    Please let me know if this sounds interesting, and we’ll get right on it!

    Melissa

  3. Hi,
    I have the magazine in hand, just as I was trying to make a decision on going forward and trying once again to start a web site for my 24 year old store. Is it absurd of me to think that a major article in your magazine, perhaps on a monthly basis should be reviews and opinions on which web hosting companies are recommended and why?
    I am sure I am completely naive about it, but i think that would be step number one out of a thousand and certainly one that i could use.

    thanks
    Bob Achille
    Owner – V7 Company
    Shelton, CT.
    777@snet.net

  4. I think that is a great question and I would love to hear the answer… I never received a heads up on my regular email 777@snet.net to tell me you responded to my email in march. Include me if you need someone to be the “end user” or “customer”.

    thanks,
    bob achille

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