What Target Marketing Readers Want … We Think

We want to improve the quality of the content and the user experience on Target Marketing, and I need your help to do that. We’re in the middle of a reader survey to get a better idea of what our readers, like you, want to see. Click through here, and I’ll tell you a little bit about the answers we’re getting so far, and give you a chance to add your input, too.

We want to improve the quality of the content and the user experience on Target Marketing, and I need your help to do that. To that end, we’re in the middle of conducting a reader survey to get a better idea of what our audience members, like you, want to see.

The results so far have been pretty surprising. For example, I never would’ve guessed that PDFs would be one of our readers’ favorite formats for content, but it came in second, right behind articles and blog posts, and above webinars, video, and other format that seem more popular. On a scale of 1 to 5, here’s what the average responses looked like for each format.

Target Marketing Reader Survey - Favorite FormatsWhen it comes to the type of content respondents think are valuable, best practices, research and tips and tricks are rising to the top, followed by case studies and interviews with marketing practitioners.

Target Marketing Reader Survey - Valuable TopicsAnd Another interesting response comes from the topics survey takers thought were valuable. Here are the top six topics they found most valuable:

  1. Marketing Strategy
  2. Content Marketing
  3. Customer Acquisition
  4. Email
  5. Customer Retention
  6. Branding, Creative and Content

And the bottom six they found least valuable:

  1. DRTV
  2. Mergers and Acquisitions
  3. Legislation and Taxation
  4. Personnel, HR, Career Development
  5. International Marketing

So, my question for you is this: Do you agree with these results? Are there other points of view you’d like us to keep in mind when we planning our content for 2018?

I’d love to hear your feedback. You can let me know in the comments or, if you haven’t already, go and take the survey yourself! We’ll leave it open for about another week to try to collect more of your point of view.

Author: Thorin McGee

Thorin McGee is editor-in-chief and content director of Target Marketing and oversees editorial direction and product development for the magazine, website and other channels.

One thought on “What Target Marketing Readers Want … We Think”

  1. PDFs are “read you later” signal for long form content. See a headline during the day, download and read it after the kids are in bed. I also like the short video analysis pieces, that you sometimes do, Thorin. In fact, there’s a reference to one somewhere in you inbox from me.

Leave a Reply

Your email address will not be published. Required fields are marked *