What Was I Thinking?!

How many times do you ask yourself that question? Or better yet, how many times have you asked, “What were they thinking?” From bad self tanners to questionable commercials for medications with horrible side effects (why do those always pop up during dinner? Why?!), there tends to be a lot of head shaking and eye rolling.

John Green pizza gif
John Green knows me too well.

How many times do you ask yourself that question?

Or better yet, how many times have you asked, “What were they thinking?” From bad self tanners to questionable commercials for medications with horrible side effects (why do those always pop up during dinner? Why?!), there tends to be a lot of head shaking and eye rolling.

Or at least that’s how it is at the House of Sass (aka, my desk).

So, on May 12, when a bunch of us discussed things like KFC’s edible nail polish and Budweiser’s America campaign, a thought came to me: Why not have these kinds of discussions regularly … and on video?

Our newest team member, Taylor Knight, is super skilled in the art of all things video — and hopefully you can tell that by some of the latest ones we’ve been posting. So with a video maven like Taylor on my team, a whole lotta opinions of my own and the blessings of a few others who seem to like my antics, the video series “What Were They Thinking?” was born.

We launched last Friday, with me taking a second crack at the KFC edible nail polish (because, yes, I am still annoyed by it).

[brightcove videoplayer=”4920630532001″ playerid=”4057790005001″ playerkey=”AQ~~,AAAB3F0Fgjk~,iLMUk1o09xryy1Ypo80LdwzRrrPX3phQ” width=”480″ height=”270″ autostart=”false”]

Now, this is not just a platform to holler about marketing I think is ridiculous (though I will do that from time to time). It’s about asking the question of “What were they thinking?” and exploring everything from the innovative to the truly bizarre.

No bad ideas gif
Naaaaaaah. We’ve got this.

Have an idea for something I should be covering? Email me, tweet at me @Sass_Marketing or leave a comment below!

Author: Melissa Ward

Melissa Ward is the managing editor for Target Marketing, and she has opinions! More importantly, she's a nerd for great copy and design, a disciple of authenticity, and really loves it when marketers get it right.

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