“What Were They Thinking?” Finds a New Home in BRAND United

Last week I shared the news of the four-year anniversary of “What Were They Thinking?” and asked “What’s next?” Well, I’m happy to announce that we just recently refreshed BRAND United’s website, with the goal of a more robust content offering, webinar programming, events, and more. And part of that content offering will be “What Were They Thinking?”

WWTT? 4 Years of the Good, the Bad, and the Weird of Marketing Campaigns

Last week I shared the news of the four-year anniversary of “What Were They Thinking?” and asked “What’s next?” (Oh how I miss you President Jed Bartlet) Well, I’m happy to announce that we just recently refreshed our sister brand BRAND United’s website, with the goal of a more robust content offering, webinar programming, events, and more. And part of that content offering will be my weekly “What Were They Thinking?”

BRAND United’s mission is to educate and equip brands, agencies, and designers with strategies to maximize the impact of their campaigns while helping to create a united brand experience … which lines up perfectly with what I talk about for WWTT?

Much like Target Marketing, BRAND United has an e-newsletter full of content covering brand campaigns, optichannel — optimized omnichannel — marketing strategies, print marketing tips, and marketing trends. And while “What Were They Thinking?” is making the move to BRAND United, Target Marketing is still going strong, offering our audience marketing best practices, marketing technology info, and marketing leadership articles as per usual.

So be sure to subscribe to the BRAND United e-newsletter, and as always, feel free to email me at mward@napco.com when you see excellent examples of the good, the bad, and the truly bizarre of marketing campaigns (also, I’m open to any brand approaching me about new campaigns they’re launching and excited to talk about!) Until next week … have a great weekend!

Author: Melissa Ward

Melissa Ward is the managing editor for Target Marketing, and she has opinions! More importantly, she's a nerd for great copy and design, a disciple of authenticity, and really loves it when marketers get it right.

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