6 thoughts on “Who Put the Techno Geeks in Charge?”

  1. Man, Carollyn, you hit the nail on the head! Having been involved in the bloody trenches on many site builds, I could tell stories for hours. But I won’t. (You’re welcome). However, to anyone who will listen I say this: EVERY site build needs a strong Project Manager who can coordinate the technology, marketing, creative and other groups that — almost by definition — have different points of view (all valid), are likely to be silo’d from each other and, quite often, work in different locations.

  2. What a great piece to read on a…Friday!

    My favorite part of working with tech geeks is the purposeful avoidance of language and terms that everyone in the room can understand.

    The more experienced tech people are better at sharing their secret world with us.

    When marketing goes awry they know where to find me. When the site screws up, well, that’s a different conversation, ain’t it?

  3. Just about every one of these "geek" problems looks like a management problem.

    1. Missing specs (business rules in your example)
    2. No quality assurance (I personally would have checked the workflow)
    3. Who’s in charge of the UX? You can’t leave that to an HTML guy.

    The technical guys are frequently put between a rock and a hard place. Campaign has to launch Tuesday but the instructions are unclear. If you have a QA process in place there would be somebody making sure the specs/business rules are adequate so that it can be tested, which makes sure they are adequate to be implemented.

    I’ve been on both sides of the fence. To all you non-technical marketers out there – be sure somebody on your team is testing the campaign before and after it goes live.

  4. Caroyln, I love this perspective! It’s so easy to break a good system, and I believe Tod is right about management considerations.

    I do want to caution you, however, about passwords. Security covers MANY areas besides credit card fraud. Identity theft and data mining are huge issues in American business today, and I really don’t think we spend enough time thinking about that. Cyber warfare is about crippling our systems, and we all need to employ due diligence to protect our collective abilities to access various points on the web. You may not care if someone breaks into your account, but if that breech connects your email to a service provider and access is gained – that infraction reaches much farther into all parties involved than you may realize. I use a password ‘keeper’ to protect myself, my clients, and my services from the automated systems that continue to hack away at our passwords until they gain access. I don’t have to memorize them, just keep them locked away with an easy ‘one password’ entry to them all.

    The war is not over, it’s gone online. Please use caution with your password choices, and respect the need – even if we don’t have great user experiences out there yet. Like you, I hope we improve in this area! Thank you for this article. ~ Susan

  5. "After we thought we had tested every possible aspect of prospect behavior…"

    And yet somehow you missed the only part of the testing that mattered. And "techno geeks"? Really? Get off your high horse. Or maybe it’s time to give credence to all the tech people complaining about "marketing twits".

  6. Being "Forced to register on a website before you can simply "take a look around"?" would be a feature requested by Marketing, not IT…

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