How Can Video be Used in B2B Marketing?
There are many applications for business marketers to use video. Introduce executives, key people, or those on the front lines of the customer experience to establish a human connection. Show testimonials.
Get inside the service or product and show how it all comes together. If you have a complicated story, video is a great way to uncomplicated your message.
Do You Think You Have to Use a Video Software That Utilizes Subtitles? Is There a Cost-Effective Way to do That?
Subtitles are not required. But subtitles can help move along a story, especially if the story is complex. Many people initially begin viewing videos on social media with the sound muted. Subtitles give context and invite engagement (to turn the sound on).
The simplest way to add subtitles is to let YouTube ad automatic captioning. Click here for instructions.
Otherwise, there are several apps for adding captions on iOS and Android devices. Here are some reviews.
There are various automated captioning apps and plug-ins for Mac and Windows machines, some of which can “round trip” with Adobe Premier and Final Cut Pro.
Consider manually adding “lower third” titles to your video that correspond to content and timing of the spoken words. Unless you have a large volume, this is probably the most straightforward solution. No learning curve, no expense beyond knowing your editing software.
Do your research using Google. Search “video captioning apps.”
On-Demand Link to 10 Ingredients for Your Video Go Viral
If you missed my All About Direct Marketing session, you can watch it online here. The link will be live until early August.
