Wine Bottles Belly Up to the Barcode

From the just when you thought you heard it all before files, I learned this week that a popular brand of Chardonnay will display QR codes on its tags.

From the just-when-you-thought-you-heard-it-all-before files, I learned this week that a popular brand of Chardonnay will display QR codes on its tags.

Yes, wine bottles with QR codes.

According to a press release I received from Kendall-Jackson Family Wines, its Vintner’s Reserve Chardonnay will display tags on its bottles that feature a QR code, or a 2-D barcode that connects digital information with the real world.

Currently, users of smartphones equipped with QR readers can scan the QR code on the tag and view a video of Kendall-Jackson’s Executive Chef Justin Wangler explaining how to pair the wine with food. Going forward, users will be able to gather wine information, recipes and shopping lists when they view the code on the tag.

The idea? To help Kendall-Jackson connect with consumers, helping them make choosing a wine educational, fun and easy.

“QR codes make it possible for smartphone users to request and quickly receive mobile-optimized content — video, audio, pictures and information about our wines,” said Adam Beaugh, director of social media for Kendall-Jackson Family Wines in the company’s press release.

As I think about it, this is a pretty good use of QR codes. Maybe I’ll go and pick up a bottle now …

Author: Melissa Campanelli

Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

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