How to Write a Killer Marketing Resume

I don’t know about you, but I never had a class in college called Resume Writing 101. Consider this article your first class in that course. By the end, it will help you create a marketing resume that gets you interviews.

3. Professional Experience
Now that you have captured the attention of your hiring manager, your experience section is where you can really make them want to call you.

In the killer sample, you’ll notice this section is called “Integrated Marketing Impact & Results.” You can get creative in your section headings. It is one way to help tell more of your career story.

Take a look at your own resume. Do you see the phrase “responsible for” or “duties include?” If you said “no,” you get extra credit. If you said “yes,” download this verb list and start rewriting. Here is one way to rethink these types of statements:

Before: Responsible for global and domestic marketing strategy, new product introductions, and multichannel marketing communications plan.

After: Strategized how to launch new products, internationally and domestically, and led multichannel integrated campaign plans.

Also, in the killer resume, data points like budget and staff size are taken down to an absolute minimum. And, the general job descriptions are even slanted towards accomplishments.

ATS Tip: Make sure you use standard headings like Summary, Professional Experience and Education so the computer reads your resume correctly.

4. Accomplishments
In the past, it was pretty standard to list your competencies in their own section at the top of the resume. While that does serve a purpose for keywords, it doesn’t do much for supporting why you have that skill.

A modern treatment of these competencies is to weave them into your accomplishments. This serves a dual purpose. One, it improves the readability of your resume, and two, it provides instant proof of that skill.

When writing accomplishments, you should think about three things:

  1. What’s in it for the employer? Employers are interested in things like saving money, making money, saving time, improving processes, solving a specific issue, etc.
  2. The CAR strategy — the Challenge you were tasked with, the Action you took to solve the issue, and the measurable Results from your action — to help you frame the achievement.
  3. Specifics — use numbers as much as possible. Then front-load your accomplishment statements — this means putting the result up front.

Here are a few before and after accomplishment statements to illustrate these points.

Before: Planned, developed and executed all marketing materials for new product launch.

After: Generated more than $750K in sales — 1,880 units — within 3 months of new product launch through marketing campaign.

Before: Developed marketing program that increased brand awareness.

After: Increased brand awareness 33% after implementing new marketing program.

One last thing to keep in mind when writing about your accomplishments is to keep your content tight. Think Twitter and you’ll be writing succinctly in no time.

BEFORE: Created implementation plan for the most significant product in the company’s history, a ground breaking Reading program now in pilot in 55 districts, representing over $200M in revenue. [159 characters]

AFTER: Generated +$200M in revenue – most significant product in company’s history – with innovative new program, now piloting in 55 districts. [116 characters]

5. Testimonials
Just like products sell better when they have customer reviews, you can sell yourself better with testimonials. Recommendations are not just for LinkedIn. You can incorporate them into your resume as well.

ATS Tip: Don’t use text boxes or tables to format content because the ATS will not pick it up.

Author: Michelle Robin

The toughest marketing challenge of all is marketing you, and the purpose of this blog is to help marketing superstars, like you, conquer that challenge and excel in your career.

Passionate about direct marketing and helping people find jobs, Michelle Robin has translated her extensive B-to-B marketing background into a career focused on her true love: creating powerful career marketing documents that lead to interviews at her clients’ target organizations. As Chief Career Brand Officer at Brand Your Career, she works with executive-level sales and marketing professionals across the U.S., and helps them discover their personal brand and fast track their job search.

An award-winning and dual-certified resume writer (NCRW and PARW), Michelle’s work has been published in the book, Modernize Your Resume: Get Noticed...Get Hired.

Need help discovering your personal brand? Download Michelle’s free Personal Branding Workbook. Just launching your job search? Get 26 action-packed tips to accelerate your marketing job search. You can also connect with Michelle on Twitter, LinkedIn, or email.

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